Local and serving our community for over 65 years.
We love being your local market.
Fircrest Market has been here since 1959 the current owners Eric and Lawrence, two local grocery professionals with decades of experience carry on the tradition of serving our local community.
These special prices are good Wednesday, November 5 through Tuesday, November 11, 2025.
Certified Angus Beef
USDA Choice Tri‑Tip Roast $8.99/Lb.
Marinated or plain. Save this week on this classic grilling roast. Perfect for the grill or smoker. Wonderful paired with all your favorite sides from fresh grilled veggies to roasted squash.
Vande Rose Bone‑In Pork Chops $3.99/Lb.
Thin cut or regular cut. Premium, cuts of Heritage Duroc pork chops known for superior marbling, tenderness, and flavor. A cut above the rest in taste and tenderness.
Rocky Bone‑In Fresh Chicken Breasts $4.49/Lb.
Local, Petaluma. Raised without antibiotics and on a 100% vegetarian diet. Rocky Chickens are hatched and raised in and around Sonoma.
Fresh Atlantic Salmon Fillets $15.99/Lb.
Farmed raised in Scotland. Salmon is one of the most culinary versatile fish. Baked, roasted, steamed, Salmon combines well with rice, red potatoes, and sautéed squash.
Regal Smoked Salmon $9.99/Pkg.
All Flavors. 3.5 oz. Package. Perfect in a pasta or a salad as well as on a bagel or on a canapé. Regal Beech Wood Smoked Salmon can be used to complete any meal.
Fresh Organic
Dino Kale Bunches $1.99/Bun.
Local ‑ Sebastopol. Also know as Tuscan or Lacinato Kale. These leafy bunches are perfect for sautéing for a healthy side or added raw to a fresh salad.
At Fircrest Market we love to support local. Discover our newly expanded Organic Produce selection!
Can’t find what you’re looking for? Let us know, and we’ll do our best to source it and keep it in stock—season and quality permitting. Visit us today and experience the difference!
Organic English Cucumbers $1.99/Ea.
Crispy and crunchy and ready to eat! Makes for a delicious and healthy dipping stick or sliced for a sandwich or in a salad.
Organic Bartlett Pears $1.99/Lb.
The juicy Bartlett is excellent as a snack, in salads, or in a variety of cooked dishes. Aromatic and perfect for canning. Very sweet and juicy.
Organic Garnet Yams $1.99/Lb.
Bring the taste of Fall to your dinner table. Great for roasting, mashing or baked whole. Also great for a casserole.
Rich & Creamy
Fresh Avocados 99¢/Ea.
Famous for their creamy texture and superior flavor. Add a vowel to your BLT for a delicious sandwich taste sensation. Great for guacamole!
Fresh Yukon Gold Potatoes 99¢/Lb.
These potatoes are our favorite mashing potato. Makes for the creamiest mashed potatoes.
Fresh Honeycrisp Apples $1.49/Lb.
A cross between a Macoun and a Honeygold, these tree‑fresh Apples are very crisp with a sweet, slightly tart flavor.
Fresh Large Artichokes $1.99/Ea.
Pretty and plump, tender buds. With meaty leaves and hearts so tender! Perfect for making a delicious dip or as an elegant dinner entrée.
These special prices are good Wednesday, November 5 through Tuesday, November 11, 2025.
At Fircrest Market we love to support local.
Like our Sonoma and Marin County artisan cheesemakers. Cheeses made with love and care with the help of fresh milk from local goats and cows. We also have a wonderful selection of complementing crackers and accompaniments to pair with them. Grabbing a sandwich from the deli? Don’t forget a delicious pasta or potato salad made fresh daily.
Boar's Head
Blackened Turkey Breast $15.99/Lb.
Sliced to order. Coated with a traditional spice blend of paprika, garlic and onion, the turkey is finished with a blackened crust for intense bayou country flavor in every slice.
Dietz & Watson Rosemary Ham $10.99/Lb.
Sliced to order. An old‑world style ham, prepared from lean Canadian pork and hand‑seasoned with all‑natural spices and a generous coating of whole rosemary.
Molinari Toscano Salame $17.99/Lb.
Sliced to order. A tangy pork Salame, coarsely chopped with flavor of garlic and whole peppercorns. A great Salame for Panini sandwiches.
Rumiano Hot Pepper Jack Cheese $6.99/Lb.
Sliced to order. Made with organic, pasture‑raised milk from California’s lush Redwood Coast, this semi‑soft cheese features vibrant red and green peppers for a slightly spicy, yet balanced, zip.
Sonoma Salad Cranberry Feta Pasta Salad $9.99/Lb.
Naturally tart and sweet cranberries, rich, hardy, feta cheese, fresh yellow and red bell peppers, plus green onions and all hand mixed with Rotini pasta and our own Italian vinaigrette.
Abe's Mini Muffins $5.99/Pkg.
Blueberry or Chocolate Chip. 10.2 oz. Package. These vegan muffins are great for home snacking. Each fluffy muffin is a treasure chest filled with melt‑in‑your‑mouth tasty treats!
Point Reyes Gouda Wedge $7.49/Pkg.
5 oz. Package. Creamy in texture but slightly crystalized, delivering pops of complex flavor. You’ll enjoy deep flavors of toasted hazelnuts, caramel, butterscotch and cooked cream.
Point Reyes Toma Provence $7.49/Pkg.
6 oz. Package. A Semi‑hard cheese, creamy in texture with a waxed rind. Creamy, butter notes of classic Toma accentuated by savory and rich Herbs de Provence.
Point Reyes Toma Truffle $7.49/Pkg.
6 oz. Package. The distinct, aromatic flavor of truffles combines with Toma’s signature flavor for an earthy, buttery delight.
Ron Rubin Pinot Noir $19.99+crv
2023, Russian River Valley. 750 ml. Bottle. Ripe fruit flavors are complemented by bright acidity and a gentle oak mid‑palate. This complex and fruit‑driven Pinot Noir pairs beautifully with sautéed mushrooms or shaved truffles with pasta.
Walking Tree Cabernet Sauvignon $17.99+crv
2021, Alexander Valley. 750 ml. Bottle.
Aromas of dark berries, ripe raspberry and flint follow through to the balanced palate. Bright acidity is supported by the addition of Petit Verdot, adding great roundness. Silky tannins extend on the persistent finish.
Ancient Peaks Sauvignon Blanc $12.99+crv
2024, Paso Robles. 750 ml. Bottle.
The bright, lively character of the 2024 Sauvignon Blanc makes it an excellent food wine. Pairing suggestions include shellfish, grilled tilapia, spring and summer salads, and cilantro lime chicken tacos.
Ancient Peaks Zinfandel $15.99+crv
2022, Paso Robles. 750 ml. Bottle.
The richly flavored yet elegant character of the 2021 Zinfandel makes it versatile with food. Suggested pairings include rustic sausage flatbread, lamb chops with rosemary, barbacoa tacos and turkey with cranberry sauce.
Ron Rubin Pinot Noir $19.99+crv
2023, Russian River Valley. 750 ml. Bottle.
Ripe fruit flavors are complemented by bright acidity and a gentle oak mid‑palate. This complex and fruit‑driven Pinot Noir pairs beautifully with sautéed mushrooms or shaved truffles with pasta.
Walking Tree Cabernet Sauvignon $17.99+crv
2021, Alexander Valley. 750 ml. Bottle.
Aromas of dark berries, ripe raspberry and flint follow through to the balanced palate. Bright acidity is supported by the addition of Petit Verdot, adding great roundness. Silky tannins extend on the persistent finish.
Ancient Peaks Sauvignon Blanc $12.99+crv
2024, Paso Robles. 750 ml. Bottle.
The bright, lively character of the 2024 Sauvignon Blanc makes it an excellent food wine. Pairing suggestions include shellfish, grilled tilapia, spring and summer salads, and cilantro lime chicken tacos.
Ancient Peaks Zinfandel $15.99+crv
2022, Paso Robles. 750 ml. Bottle.
The richly flavored yet elegant character of the 2021 Zinfandel makes it versatile with food. Suggested pairings include rustic sausage flatbread, lamb chops with rosemary, barbacoa tacos and turkey with cranberry sauce.
Coors or Coors Light $12.99+crv
12 Pack/12 oz. Cans.
Drake's IPA or Juicy Hoot Hazy IPA $11.99+crv
6 Pack/12 oz. Cans.
Gowan's 1876 Heirloom Hard Cider $10.99+crv
Gold Medal Winner at GABF. 500 ml. Bottle.
Cooperage Dark Nebula American Stout $16.99+crv
4 Pack/16 oz. Cans.
The best of both worlds with a great selection of both natural and conventional items.
Throughout the center of our store you can find the best in conventional and natural items. We are particularly proud of our extensive selection of specialty and gourmet items. Items from around the world to bring that authentic taste to your table.
Hundreds of new everyday price reductions on the products you use most throughout the store.
Graza Sizzle Olive Oil $11.99
750 ml. Squeeze Bottle.
Jovial Organic Brown Rice Pasta $3.99
Selected Varieties. 12 oz. Package.
Newman's Own Pasta Sauce 2 For $7
Selected Varieties. 24 oz. Jar.
Rice‑A‑Roni or Pasta Roni 4 For $5
Selected Varieties. 4.3‑7.2 oz. Package.
Once Again Almond Butter $8.99
Selected Varieties. 16 oz. Jar.
Tony's Coffee Organic Whole Bean Coffee $10.99
Selected Varieties. 12 oz. Package.
Pamela's Pancake Baking Mix $5.99
24 oz. Package.
Post Honey Bunches of Oats Cereal 2 For $8
Selected Varieties. 11‑12 oz. Box.
Quaker Oats 2 For $7
Selected Varieties. 18 oz. Package.
Log Cabin Original Syrup $3.99
24 oz. Bottle.
Nairn's Oat Grahams $4.99
Selected Varieties. 5.64 oz. Package.
Milton's Crackers 2 For $7
Selected Varieties. 6.8‑8.4 oz. Package.
Tony's Chocolonely Dark Chocolate Bar 2 For $4
Selected Varieties. 1.76 oz. Bar.
Cheetos or Fritos Snacks 2 For $8
Selected Varieties. 7.5‑10 oz. Bag.
Quaker Rice Cakes 2 For $7
Selected Varieties. 4.47‑7.23 oz. Package.
Ocean Spray Craisins $2.29
Selected Varieties. 5‑6 oz. Package.
Virgil's Root Beer $6.99+crv
4 Pack/12 oz. Bottles.
Voss Artesian Water 2 For $3+crv
Sparkling or Spring. 375 ml. Glass Bottle.
Fever‑Tree Premium Tonic Waters 2 For $4+crv
Selected Varieties. 16.9 oz. Bottles.
Crystal Geyser Mountain Spring Water 2 For 7 or 69¢+crv
24 Pack/500 ml. or 1.5 Liter Bottles.
Bubly Sparkling Water $3.99+crv
Selected Varieties. 8 Pack/12 oz. Cans.
Langers Juice 2 For $7+crv
Selected Varieties. 64 oz. Bottle.
World Centric Bamboo Cutlery 2 For $4
Selected Varieties. 24 Count Box.
Seventh Generation Auto Dish Packs $6.99
20 Count Box.
Tom's of Maine Toothpaste $5.99
Selected Varieties. 4 oz. Package.
Duraflame Firelogs $3.99
6 Lb. Log.
Tide Laundry Detergent $16.99
Selected Varieties. 73‑84 oz. Jug.
Downy or Gain Fabric Softener $5.99
Selected Varieties. 44 oz. Bottle.
Califia Farms Better Half Non‑Dairy Creamer $5.49
32 oz. Carton.
Forager Project Organic Dairy‑Free Cashew Yogurt $1.99
Selected Varieties. 5.3 oz. Cup.
Lightlife Foods Organic Soy Tempeh $3.99
8 oz. Package.
Clover Organic Eggnog $5.99
1 Quart Carton.
Bays English Muffins 2 For $5
Selected Varieties. 6 Count Package.
Kraft Cheese Singles $3.99
Selected Varieties. 16 Count Package.
Tru‑Fru Chocolate Covered Strawberries or Raspberries $6.99
8 oz. Package.
Woodstock Organic Vegetables $2.99
Selected Varieties. 10 oz. Package.
Quorn Meat Free Nuggets, Patties or Cutlets $4.99
Selected Varieties. 9.7‑10.6 oz. Box.
Häagen‑Dazs Ice Cream or Bars 2 For $9
Selected Varieties. 3‑4 Count or 14 oz. Package.
Marie Callender's Meals 2 For $8
Selected Varieties. 10.5‑14 oz. Package.
Kellogg's Eggo Thick & Fluffy Waffles 2 For $7
Selected Varieties. 6 Count Package.