Local and serving our community for over 60 years.
We love being your local market.
Fircrest Market has been here since 1961 the current owners Eric and Lawrence, two local grocery professionals with decades of experience carry on the tradition of serving our local community.
These special prices are good Wednesday, October 15 through Tuesday, October 21, 2025.
Certified Angus Boneless Beef
USDA Choice Chuck Roast $7.99/Lb.
Slow roast this thick and meaty roast with your favorite veggies and herbs for maximum flavor and tenderness. To keep it lean, marinate with spices, wine, lemon, or tomato juice, instead of oil.
VandeRose Boneless Pork Chops $4.49/Lb.
Regular or Thin Cut. Prop 12 Compliant. Break from the routine and cook up some of these table tender beauties tonight.
Rosie Organic Boneless Skinless Chicken Breast $8.49/Lb.
Local, Petaluma. All of our Organic Fresh Chickens are raised on a 100% USDA Certified Organic Vegetarian Diet and are Non‑GMO Project Verified.
Fresh Skinless Petrale Sole Fillets $13.99/Lb.
Local, Half Moon Bay, This fish has a mild, sweet and delicate white meat. Season carefully so that you don’t overpower the wonderful flavor and enjoy!
Regal Smoked Salmon $9.99/Pkg.
All Flavors. 3.5 oz. Package. Cured in a sea salt and brown sugar mix, then smoked slowly at a low temperature over beech wood.
Fresh Organic
Granny Smith Apples $1.99/Lb.
Enjoy a nice balance of sweet and very tart in these apples. They are firm and crisp. A favorite of bakers for making pies.
At Fircrest Market we love to support local. Discover our newly expanded Organic Produce selection!
Can’t find what you’re looking for? Let us know, and we’ll do our best to source it and keep it in stock—season and quality permitting. Visit us today and experience the difference!
Organic Green Onions 89¢/Bun.
Fresh and crips bunches. Perfect for slicing for topping all you favorite dishes. From fried rice to a home made soup.
Organic Yukon Gold Potatoes $1.29/Lb.
These fresh potatoes make for the best mashed potatoes. Mix in a little crème fromage for a rich mashed side.
Organic Bartlett Pears $1.99/Lb.
Bartlett Pears are harvested while green and ripen to a bright yellow. They have a sweet, buttery, musty flavor and are very tasty.
Fresh & Crisp
Red Bell Peppers $1.99/Lb.
Add a little color to soups, sauces and stir‑fry dishes. Just as flavorful as they are colorful! Enjoy the garden fresh flavor of these tasty Bells.
Fresh Sweet Yellow Onions 99¢/Lb.
An all purpose onion that holds up well when cooked. Has a strong flavor which makes it good for soups and stews.
Fresh Cluster Tomatoes $1.49/Lb.
These tomatoes are so fresh, they’re still on the vine. They’re a bright color, plump and a little heavy for their size on average.
Fresh Loose Carrots 79¢/Lb.
Shredded in salads and slaws, steamed, or just peeled and dunked in an herb‑speckled dip, carrots are versatile veggies.
These special prices are good Wednesday, October 15 through Tuesday, October 21, 2025.
At Fircrest Market we love to support local.
Like our Sonoma and Marin County artisan cheesemakers. Cheeses made with love and care with the help of fresh milk from local goats and cows. We also have a wonderful selection of complementing crackers and accompaniments to pair with them. Grabbing a sandwich from the deli? Don’t forget a delicious pasta or potato salad made fresh daily.
Dietz & Watson
Off‑The‑Bone Ham $9.99/Lb.
Sliced to order. A flavorful ham that is terrific served cold in sandwiches or hot in a grilled cheese. Also great for a homemade omelet.
Diestel Smoked Turkey Breast $15.99/Lb.
Sliced to order. Diestel Family Ranch turkey that’s been smoked over real, natural hardwoods for that bold smoked turkey taste you can’t get enough.
Molinari Salame $15.99/Lb.
Sliced to order. The finest Italian Dry Salame made in San Francisco in the Milanese style. A finely minced pork. This is a staple for sandwiches, salads, pastas, and antipasti plates.
Hoffman's Smoked Cheddar $11.99/Lb.
Sliced to order. This creamy yellow cheese has a whisper of deep, smoky flavor along with a snap of fine aged Cheddar.
3 Sisters Sushi Chow Mein or Rice Bowls $11.99/Pkg.
New to the Deli! 12 oz. Package. Just added to our deli! Perfect for a quick and easy meal for busy families or a quick lunch.
Three Bridges Potato Bake $4.99/Pkg.
Selected Varieties. 4.6 oz. Package. A new breakfast favorite that can be conveniently added to your morning routine, or stand alone as a satisfying burst of flavor.
Biscotti Brothers Classic Almond Biscotti $7.99/Pkg.
7 oz. Package. Quality ingredients, fresh flavors, Kosher certified—and best of all, a truly delicious cookie.
Henri Hunter Belletoile Brie 708 $15.49/Lb.
A creamy brie that is perfect for a snaking platter for game day or your holiday parties.
Alexander Valley Vineyards Chardonnay $15.99+crv
2023, Alexander Valley. 750 ml. Bottle. A full bodied, well balanced Chardonnay with loads of fresh fruit flavors. Fresh fruit flavors of pear, apple, nectarine, juicy peach and tropical fruits along with slight citrus notes are balanced by the rich mouthfeel and slight minerality on the finish.
Summers Cabernet Sauvignon $15.99+crv
2021, Napa Valley. 750 ml. Bottle.
Summers produces their exquisite and highly‑rated Calistoga Napa Valley Cabernet Sauvignon from a blend of Cabernet Sauvignon grapes procured from several select vineyards in Calistoga. An all‑occasion wine with generous dark flavored fruit and expansive, powerful, mouth‑feel!
Balletto Sauvignon Blanc $18.99+crv
2024, Russian River Valley. 750 ml. Bottle.
A dry, crisp and lovely expression of Sauvignon Blanc. The wine is underestimated and elegant with a driving acidity that’s quenched by a generous and surprisingly lush mid‑palate that brings a tense, perfect balance.
Gerard Bertrand Heresie Red Blend $18.99+crv
2020, France. 750 ml. Bottle.
The robe is a deep purple red. The nose is beautifully complex, with notes of red fruits and spices. the Syrah brings the aromas of fruits and spices, the Mourvèdre the notes of liquorice. The palate is balanced with great freshness and velvety tannins.
Alexander Valley Vineyards Chardonnay $15.99+crv
2023, Alexander Valley. 750 ml. Bottle.
A full bodied, well balanced Chardonnay with loads of fresh fruit flavors. Fresh fruit flavors of pear, apple, nectarine, juicy peach and tropical fruits along with slight citrus notes are balanced by the rich mouthfeel and slight minerality on the finish.
Summers Cabernet Sauvignon $15.99+crv
2021, Napa Valley. 750 ml. Bottle.
Summers produces their exquisite and highly‑rated Calistoga Napa Valley Cabernet Sauvignon from a blend of Cabernet Sauvignon grapes procured from several select vineyards in Calistoga. An all‑occasion wine with generous dark flavored fruit and expansive, powerful, mouth‑feel!
Balletto Sauvignon Blanc $18.99+crv
2024, Russian River Valley. 750 ml. Bottle.
A dry, crisp and lovely expression of Sauvignon Blanc. The wine is underestimated and elegant with a driving acidity that’s quenched by a generous and surprisingly lush mid‑palate that brings a tense, perfect balance.
Gerard Bertrand Heresie Red Blend $18.99+crv
2020, France. 750 ml. Bottle.
The robe is a deep purple red. The nose is beautifully complex, with notes of red fruits and spices. the Syrah brings the aromas of fruits and spices, the Mourvèdre the notes of liquorice. The palate is balanced with great freshness and velvety tannins.
Stella Artois Belgian Pilsner $17.99+crv
12 Pack/11.2 oz. Bottles.
North Coast Scrimshaw Ale $19.99+crv
12 Pack/12 oz. Cans.
The best of both worlds with a great selection of both natural and conventional items.
Throughout the center of our store you can find the best in conventional and natural items. We are particularly proud of our extensive selection of specialty and gourmet items. Items from around the world to bring that authentic taste to your table.
Hundreds of new everyday price reductions on the products you use most throughout the store.
Skinnypop Popcorn All Natural Popcorn $3.99
Selected Varieties. 4.4 oz. Bag.
Absolutely Gluten Free Gluten Free Crackers $4.49
4.4 oz. Box.
Lay's Classic or Kettle Cooked Potato Chips 2 For $7
Selected Varieties. 5‑9.63 oz. Bag.
Campbell's Chunky Soups 2 For $6
Selected Varieties. 15.25‑19 oz. Can.
Thai Kitchen Instant Rice Noodle Soup $1.25
Selected Varieties. 1.6 oz. Package.
Ancient Harvest Organic Quinoa Pasta $3.49
Selected Varieties. 8 oz. Box.
Maya Kaimal Tikka or Butter Masala Simmer Sauce $4.99
12.5 oz. Jar.
Kraft Mac & Cheese 4 For $5
Selected Varieties. 5.5‑7.25 oz. Package.
Ragu Pasta Sauce 2 For $6
Selected Varieties. 23.9‑24 oz. Jar.
Idahoan Potatoes 2 For $3
Selected Varieties. 4 oz. Box.
Kind Nut Bars $1.79
Selected Varieties. 1.4 oz. Bar.
Almond Breeze Almond Milks $2.79
Selected Varieties. 32 oz. Carton.
Lark Ellen Farm Organic Grain Free Sprouted Granola $6.99
Selected Varieties. 8 oz. Package.
Kellogg's Cereal $5.99
Selected Varieties. 13.1‑17.3 oz. Box.
Nature Valley or Fiber One Bars 2 For $6
Selected Varieties. 5‑12 Count Package.
Carnation Breakfast Essentials $4.99
Selected Varieties. 12.6 oz. Package.
Owyn‑Only What You Need Protein Drink $2.99+crv
12 oz. Bottle.
HOP WTR Sparling Hop Water $1.99+crv
Selected Varieties. 16 oz. Can.
Marquis Organic Energy Drink $2.69+crv
Selected Varieties. 12 oz. Can.
Martinelli's Sparkling Cider 3 For $10+crv
25.4 oz. Bottle.
Coca‑Cola Mini Soft Drinks $4.99+crv
Selected Varieties. 6 Pack/7.5 oz. Cans.
Celsius Energy Drink 2 For $5+crv
Selected Varieties. 12 oz. Can.
Manitoba Harvest Hemp Seed Oil $6.99
12 oz. Bottle.
Flora Organic Cold Press Flax Oil $18.99
17 oz. Bottle.
"I And Love And You" Grain Free Canned Cat Food $1.49
Selected Varieties. 3 oz. Can.
Charmin Bath Tissue $15.99
9 Mega Roll Package.
Bounty Napkins $3.79
200 Count Package.
Palmolive Dish Soap $2.99
Selected Varieties. 20 oz. Bottle.
El Burrito Organic Soyrizo $4.49
12 oz. Package.
Kite Hill Yogurt $4.99
Selected Varieties. 16 oz. Tub.
Mush Overnight Oats $1.99
Selected Varieties. 5 oz. Cup.
Almond Breeze Almond Milk $3.49
Selected Varieties. 64 oz. Carton.
Tillamook Chunk Cheese $11.99
Selected Varieties. 32 oz. Package.
Fage Yogurt 4 For $5
Selected Varieties. 5.3 oz. Cup.
Jonnypops Organic Fruit Pops $5.99
Selected Varieties. 14.8 oz. Box.
Grain Trust Organic Rice $4.79
Selected Varieties. 30 oz. Box.
Quorn Meatless Nuggets or Patties $5.49
Selected Varieties. 9.7‑10.6 oz. Box.
DiGiorno Pizza $5.99
Selected Varieties. 17.3 ‑ 29.3 oz. Box.
Drumstick Novelties $4.99
Selected Varieties. 4‑9 Count Box.
Smucker's Uncrustables 2 For $8
Selected Varieties. 7.2‑8 oz. Package.