Certified Angus Beef
USDA Choice Tri‑Tip Roast $12.99/Lb.
Backed by the gold standard of Angus beef quality and delivering outstanding rich flavor throughout. A bold, beefy centerpiece perfect for feeding the Halloween crowd before the trick‑or‑treating begins. Season simply, roast to medium rare, and slice against the grain for a hauntingly good result.
Fircrest Market will be open Saturday April 4th, 8am‑9pm & Easter Sunday, April 5th. 9am‑6pm.
and Closed December 25th Christmas Day
Happy Halloween Tricks, Treats & Everything Between!
Feed all your ghouls and goblins this week and weekend with a store full of spooky savings.
Fircrest Market first opened in Sebastopol in 1959 and has been serving friends and neighbors in west Sonoma County for over 65 years. Be the first to know about new savings and sales. Sign up below for emails and stay informed
when our new sale prices go live every week and special savings.
Welcome to Fircrest Market.
Hundreds of new everyday price reductions on the products you use most throughout the store.
Fircrest Market first opened in Sebastopol in 1959 and has been serving friends and neighbors in west Sonoma County for over 65 years. Be the first to know about new savings and sales. Sign up below for emails and stay informed
when our new sale prices go live every week and special savings.
Vande Rose
Pork Tenderloin $3.99/Lb.
Lean, elegant, and quick to cook for a Halloween dinner that feels special without the fuss. A simple herb crust or citrus pan sauce makes this humanely raised Duroc pork the star of any spooky spread.
Quality meats west Sonoma County trusts available in Fircrest Markets meat department.
Our friendly butchers at Fircrest are here to help and will gladly cut any of our meat selections to your order and even offer serving or preparation suggestions for a particular cut of meat. In the back they are busy creating Fircrest’s own house-made marinades for meats that are tumbled and vacuumed packed. Perfect for delicious quick and easy dinners for the family and friends.
A Town Built on Local Businesses.
A proposal to bring another national chain grocery store to downtown Sebastopol is now under review.
Martin Ray Sauvignon Blanc $17.99+crv
2024, Russian River Valley. 750 ml. Bottle. Intensely aromatic, with tropical notes of guava layered with lime zest, lime blossom, and lemon verbena. The palate is mouthwatering and refreshing, showing a subtle kombucha‑like tang alongside savory hints of caper, sea salt, and brine. Crisp, balanced, and vibrant through the finish.
Highway 12 Merlot $14.99+crv
2023, Sonoma County. 750 ml. Bottle. Not your granny’s Merlot. Weighty and bold, this Merlot was aged for 14 months in new and neutral oak. Layers of black cherry, blueberry and plum, underscored by vanilla and mocha. Nuances of black olive and Earl Grey tea come to focus on the mid palate.
100’s of specialty wines from the heart of California’s wine country.
Dietz & Watson
Buffalo Chicken Breast $10.99/Lb.
Sliced to order. Bold buffalo flavor woven right into the deli meat for a spicy, tangy slice that brings real heat to sandwiches, wraps, and anything that benefits from a little extra kick.
A comprehensive selection of imported cheeses & sliced meats sliced fresh to your order.
Costeaux Signature and Seasonal cakes now available for pick up at Fircrest Market.
Choose from Costeaux's delicious selection of seasonal and signature cakes.
With over 100 years of experience, Costeaux offers the best quality and service. Cakes are available for small to large gatherings, for making smash cake memories, wedding cake dreams, and everything in between. Order cakes for all occasions. Only Costeaux’s cakes are available for pickup in-store. Just call the Costeaux Cake Concierge at 707.433.1913 ext. 605 or email with link below. 48 Hour Notice Required.
Fresh & Crisp
Organic Gala Apples $1.99/Lb.
Washington grown. A Halloween classic in the best possible way. Sweet, crisp, and perfect for bobbing, caramel dipping, or simply keeping in the bowl for trick‑or‑treaters who prefer something fresh and wholesome.
Hand picked with care the freshest natural and organic produce.
Our produce at Fircrest Market is hand picked with care by our personal buyers for freshness and quality. Whether you’re looking for the freshest natural produce or healthiest organic produce we have a robust selection year round with new Seasonal crops coming in weekly.
Pacific Foods Almond Milk or Coconut Beverage 2 For $5
Selected Varieties. 32 oz. Carton.
Lotus Biscoff Cookies 2 For $6
8.8 oz. Package.
Peet's Ground or Whole Bean Coffee $10.99
Selected Varieties. 10.5 oz. Package.
General Mills Family Size Cereal $4.99
Selected Varieties. 15‑19.7 oz. Box.
See what we have in store for you this week.
Up and down every aisle you’ll find savings on the natural and conventional products you use most. From everyday essentials to specialty sauces Fircrest Market is proud to serve Sebastopol for over 65 years.
These special prices are good Wednesday, October 28 through Tuesday, November 3, 2026.
Sign up for savings
Be the first to know about new savings and sales. Sign up for emails and stay informed
when our new sale prices go live every week and special savings.