Certified Angus Boneless Beef
USDA Choice Ribeye Steak $16.99/Lb.
The Memorial Day grill deserves nothing less. Beautifully marbled and rich with buttery flavor, season simply, cook over high heat, and let this exceptional cut be the moment everyone remembers long after the weekend is over.
Fircrest Market will be open Saturday April 4th, 8am‑9pm & Easter Sunday, April 5th. 9am‑6pm.
and Closed December 25th Christmas Day
Memorial Day Grilling!
Hundreds of new everyday price reductions on the products you use most throughout the store.
Fircrest Market first opened in Sebastopol in 1959 and has been serving friends and neighbors in west Sonoma County for over 65 years. Be the first to know about new savings and sales. Sign up below for emails and stay informed
when our new sale prices go live every week and special savings.
Welcome to Fircrest Market.
Hundreds of new everyday price reductions on the products you use most throughout the store.
Fircrest Market first opened in Sebastopol in 1959 and has been serving friends and neighbors in west Sonoma County for over 65 years. Be the first to know about new savings and sales. Sign up below for emails and stay informed
when our new sale prices go live every week and special savings.
Hatfield
Pork Baby Back Ribs $3.99/Lb.
Previously Frozen. No Memorial Day cookout is complete without a rack on the grill. Slather generously with rub and sauce, cook low and slow, and bring them to the table when the meat pulls cleanly from the bone.
Quality meats west Sonoma County trusts available in Fircrest Markets meat department.
Our friendly butchers at Fircrest are here to help and will gladly cut any of our meat selections to your order and even offer serving or preparation suggestions for a particular cut of meat. In the back they are busy creating Fircrest’s own house-made marinades for meats that are tumbled and vacuumed packed. Perfect for delicious quick and easy dinners for the family and friends.
A Town Built on Local Businesses.
A proposal to bring another national chain grocery store to downtown Sebastopol is now under review.
Highway 12 Pinot Noir $12.99+crv
2024, California. 750 ml. Bottle. This Pinot’s perfect for the job! Bright strawberry and subdued tanned leather and shiitake mushroom notes, combined with the soft balancing act of the earth tones and light tannins, create a sensational easy drinking Pinot.
Balletto Rosé $16.99+crv
2024, Russian River Valley. 750 ml. Bottle. This Rosé is made exclusively from estate‑grown Pinot Noir, a grape known for delicacy, light color and good acidity. It was cold fermented to complete dryness in 100% stainless steel to enhance its focus and harvested early to maintain acidity and lightness.
100’s of specialty wines from the heart of California’s wine country.
Butterball
Turkey Breast $10.99/Lb.
Sliced to order. A lighter and welcome addition to the Memorial Day table. Slice thick for a holiday sandwich board or set out alongside the grilled meats for a crowd‑pleasing option that keeps everyone happily fed.
A comprehensive selection of imported cheeses & sliced meats sliced fresh to your order.
Costeaux Signature and Seasonal cakes now available for pick up at Fircrest Market.
Choose from Costeaux's delicious selection of seasonal and signature cakes.
With over 100 years of experience, Costeaux offers the best quality and service. Cakes are available for small to large gatherings, for making smash cake memories, wedding cake dreams, and everything in between. Order cakes for all occasions. Only Costeaux’s cakes are available for pickup in-store. Just select Fircrest Market at checkout to pick up in-store. 48 Hour Notice Required.
Organic Whole
Seedless Watermelon $8.99/Ea.
California grown. The official fruit of Memorial Day weekend. Ice cold, deeply sweet, and impossibly juicy, slice it thick, set it out on the picnic table, and watch it vanish before anything else at the gathering.
Hand picked with care the freshest natural and organic produce.
Our produce at Fircrest Market is hand picked with care by our personal buyers for freshness and quality. Whether you’re looking for the freshest natural produce or healthiest organic produce we have a robust selection year round with new Seasonal crops coming in weekly.
Cobram Estate California Extra Virgin Olive Oil $6.99
12.7 oz. Bottle.
De Cecco Pasta 2 For $7
Selected Varieties. 16 oz. Package.
Alfaro's Artesano Sausage or Hamburger Buns 2 For $7
Selected Varieties. 6‑8 Count Package.
Juantonio's Chips or Pace Salsa 2 For $7
Selected Varieties. 16‑24 oz. Package.
See what we have in store for you this week.
Up and down every aisle you’ll find savings on the natural and conventional products you use most. From everyday essentials to specialty sauces Fircrest Market is proud to serve Sebastopol for over 65 years.
These special prices are good Wednesday, May 20 through Tuesday, May 26 2026.
Sign up for savings
Be the first to know about new savings and sales. Sign up for emails and stay informed
when our new sale prices go live every week and special savings.