Certified Angus Beef

USDA Choice Tri‑Tip Roast $12.99/Lb.

A West Coast backyard favorite with rich marbling that deserves a bold marinade. Grill or roast to medium rare, and slice against the grain for a table pleasing centerpiece that makes for the perfect steak sandwiches the next day.

Fircrest Market will be open Saturday April 4th, 8am‑9pm & Easter Sunday, April 5th. 9am‑6pm.

  and Closed December 25th Christmas Day

Labor Day Weekend Favorites!

Light the grill this week and spend the weekend with friends and family with these grilling specials.

Fircrest Market first opened in Sebastopol in 1959 and has been serving friends and neighbors in west Sonoma County for over 65 years. Be the first to know about new savings and sales. Sign up below for emails and stay informed 
when our new sale prices go live every week and special savings.

Welcome to Fircrest Market.

Hundreds of new everyday price reductions on the products you use most throughout the store.

Fircrest Market first opened in Sebastopol in 1959 and has been serving friends and neighbors in west Sonoma County for over 65 years. Be the first to know about new savings and sales. Sign up below for emails and stay informed 
when our new sale prices go live every week and special savings.

Certified Angus Beef

USDA Choice London Broil $8.99/Lb.

It’s the superior quality marbling that leads to super taste and tenderness in every bite. This is a very versatile and flavorful cut of beef.

Quality meats west Sonoma County trusts available in Fircrest Markets meat department.

Our friendly butchers at Fircrest are here to help and will gladly cut any of our meat selections to your order and even offer serving or preparation suggestions for a particular cut of meat. In the back they are busy creating Fircrest’s own house-made marinades for meats that are tumbled and vacuumed packed. Perfect for delicious quick and easy dinners for the family and friends.

A Town Built on Local Businesses.

A proposal to bring another national chain grocery store to downtown Sebastopol is now under review.

Balletto Sauvignon Blanc $17.99+crv

2025, Russian River Valley. 750 ml. Bottle. It’s bright and savory, tart and lush all in the same package. The wine is completely dry with zero residual sugar to hide behind. It’s a pure example of how good Sauvignon Blanc can be. Loaded with minerality and dark fruit aromatics.

Pedroncelli Brother's Mark Cabernet Sauvignon $19.99+crv

2023, Dry Creek Valley. 750 ml. Bottle. Aromas of dark ripe berries, dried herbs, and earthy notes introduce this medium‑bodied Cabernet Sauvignon. Round tannins are framed by cherry, plum, and blackberry fruit followed by highlights of oregano and mocha toast notes.

100’s of specialty wines from the heart of California’s wine country.

Diestel Turkey Ranch Smoked Turkey Breast

Diestel Turkey Ranch

Smoked Turkey Breast $16.99/Lb.

Sliced to order. Thoughtfully raised Diestel Family Ranch turkey that’s been smoked over real, natural hardwoods for that bold smoked turkey taste for you next sandwich or charcuterie board.

A comprehensive selection of imported cheeses & sliced meats sliced fresh to your order.

Costeaux Signature and Seasonal cakes now available for pick up at Fircrest Market.

Choose from Costeaux's delicious selection of seasonal and signature cakes.

With over 100 years of experience, Costeaux offers the best quality and service. Cakes are available for small to large gatherings, for making smash cake memories, wedding cake dreams, and everything in between. Order cakes for all occasions. Only Costeaux’s cakes are available for pickup in-store. Just select Fircrest Market at checkout to pick up in-store. 48 Hour Notice Required.

Fresh Organic

Red or Gold Bunched Beets $2.99/Bun.

California grown. Earthy and naturally sweet with a gorgeous color that transforms any plate. Roast until tender and caramelized, or slice thin into a salad with goat cheese and walnuts.

Hand picked with care the freshest natural and organic produce.

Our produce at Fircrest Market is hand picked with care by our personal buyers for freshness and quality. Whether you’re looking for the freshest natural produce or healthiest organic produce we have a robust selection year round with new Seasonal crops coming in weekly. 
Pamela's Gluten Free Pancake Baking Mix

Pamela's Gluten Free Pancake Baking Mix $5.99

24 oz. Package.
Shady Maple Farms Maple Syrup

Shady Maple Farms Maple Syrup $7.99

8 oz. Bottle.
Krusteaz Pancake & Waffle Dry Mix

Krusteaz Pancake & Waffle Dry Mix 2 For $6

Selected Varieties. 16‑32 oz. Package.
Krusteaz Cornbread & Muffin Mix

Krusteaz Cornbread & Muffin Mix 2 For $5

Selected Varieties. 11.5‑15 oz. Package.

See what we have in store for you this week.

Up and down every aisle you’ll find savings on the natural and conventional products you use most. From everyday essentials to specialty sauces Fircrest Market is proud to serve Sebastopol for over 65 years.
These special prices are good Wednesday, September 9 through Tuesday, September 15, 2026.

Sign up for savings

Be the first to know about new savings and sales. Sign up for emails and stay informed 
when our new sale prices go live every week and special savings.