Certified Angus Beef
USDA Choice Filet Mignon Steak $25.99/Lb.
Labor Day deserves something truly special on the grill. Buttery, impossibly tender, and the kind of centerpiece that turns a backyard cookout into a celebration worth remembering long after the weekend is over.
Fircrest Market will be open Saturday April 4th, 8am‑9pm & Easter Sunday, April 5th. 9am‑6pm.
and Closed December 25th Christmas Day
Labor Day Weekend Favorites!
Light the grill this week and spend the weekend with friends and family with these grilling specials.
Fircrest Market first opened in Sebastopol in 1959 and has been serving friends and neighbors in west Sonoma County for over 65 years. Be the first to know about new savings and sales. Sign up below for emails and stay informed
when our new sale prices go live every week and special savings.
Welcome to Fircrest Market.
Hundreds of new everyday price reductions on the products you use most throughout the store.
Fircrest Market first opened in Sebastopol in 1959 and has been serving friends and neighbors in west Sonoma County for over 65 years. Be the first to know about new savings and sales. Sign up below for emails and stay informed
when our new sale prices go live every week and special savings.
Certified Angus Beef
USDA Choice Cross Rib Steak $8.99/Lb.
A hearty, full‑flavored cut that earns its place at any Labor Day spread. Marinate overnight, grill over medium heat, and slice thin for a crowd‑pleasing plate that delivers serious flavor.
Quality meats west Sonoma County trusts available in Fircrest Markets meat department.
Our friendly butchers at Fircrest are here to help and will gladly cut any of our meat selections to your order and even offer serving or preparation suggestions for a particular cut of meat. In the back they are busy creating Fircrest’s own house-made marinades for meats that are tumbled and vacuumed packed. Perfect for delicious quick and easy dinners for the family and friends.
A Town Built on Local Businesses.
A proposal to bring another national chain grocery store to downtown Sebastopol is now under review.
Lavau Tavel Rosé $16.99+crv
2024, France. 750 ml. Bottle. Lovely deep color with lovely shine, typical of the appellation. Complex on the nose with aromas of strawberry jam, roses and crushed raspberries. Delectable on the plate with a touch of minerality.
Raeburn Sauvignon Blanc $17.99+crv
2024, North Coast. 750 ml. Bottle. Light straw color, Raeburn North Coast Sauvignon Blanc has aromatic notes of white flowers and citrus. A bright and round mouthfeel with tropical notes of guava, Meyer lemon and key lime are followed by a crisp finish.
100’s of specialty wines from the heart of California’s wine country.
Boar's Head
Ovengold Turkey Breast $14.99/Lb.
Sliced to order. Delivering homestyle flavor in every tender slice, Ovengold Roasted Turkey Breast is seasoned with aromatic spices and slow roasted to perfection according to a family recipe for a taste of home.
A comprehensive selection of imported cheeses & sliced meats sliced fresh to your order.
Costeaux Signature and Seasonal cakes now available for pick up at Fircrest Market.
Choose from Costeaux's delicious selection of seasonal and signature cakes.
With over 100 years of experience, Costeaux offers the best quality and service. Cakes are available for small to large gatherings, for making smash cake memories, wedding cake dreams, and everything in between. Order cakes for all occasions. Only Costeaux’s cakes are available for pickup in-store. Just select Fircrest Market at checkout to pick up in-store. 48 Hour Notice Required.
Fresh Organic
Heirloom Tomatoes $3.99/Lb.
California grown. Colorful, complex, and at their absolute peak for the Labor Day weekend. Slice thick with olive oil and flaky salt for a simple, stunning side that holds its own alongside everything coming off the grill.
Hand picked with care the freshest natural and organic produce.
Our produce at Fircrest Market is hand picked with care by our personal buyers for freshness and quality. Whether you’re looking for the freshest natural produce or healthiest organic produce we have a robust selection year round with new Seasonal crops coming in weekly.
Siete Salsas 2 For $7
Selected Varieties. 10.5 oz. Jar.
Boulder Canyon Potato Chips 2 For $5
Selected Varieties. 6‑6.5 oz. Bag.
La Morenita Chips 2 For $7
Selected Varieties. 12‑14 oz. Bag.
La Croix Sparkling Water 2 For $7
Selected Varieties. 8/12 oz. Cans.
See what we have in store for you this week.
Up and down every aisle you’ll find savings on the natural and conventional products you use most. From everyday essentials to specialty sauces Fircrest Market is proud to serve Sebastopol for over 65 years.
These special prices are good Wednesday, September 2 through Tuesday, September 8, 2026.
Sign up for savings
Be the first to know about new savings and sales. Sign up for emails and stay informed
when our new sale prices go live every week and special savings.