Local and serving our community for over 60 years.

We love being your local market.

Fircrest Market has been here since 1961 the current owners Eric and Lawrence, two local grocery professionals with decades of experience carry on the tradition of serving our local community.

These special prices are good Wednesday, April 23 through Tuesday, April 29, 2025.

Wild Caught

Ahi Tuna Steaks $10.99/Lb.

Previously Frozen. Make sure you start with the freshest possible sashimi grade Ahi Tuna, and serve it rare or medium rare for the best flavor. Just quickly sear the outside when starting to insure the velvety texture. Enjoy a light, quick dinner that delights your taste buds.

Certified Angus Beef 81% Lean USDA Choice Ground Beef $5.99/Lb.

A great all‑purpose grind for burgers, meatloaf, spaghetti, tacos and more! We grind it fresh daily for maximum flavor and freshness.

Vande Rose Fresh Ground Pork Sausage $3.99/Lb.

Prop 12 Compliant. Vande Rose Farms is an Iowa‑proud pork producer, working with our network of small family farms. Flavorful sausage that is great for breakfast.

Rocky Boneless, Skinless Fresh Chicken Breast $6.49/Lb.

Local, Petaluma. Fresh chicken raised without antibiotics and on a 100% vegetarian diet. Rocky Chickens are hatched and raised in and around Sonoma County.

ACME Smoked Salmon $7.99/Pkg.

Previously Frozen. 4 oz. Package. Our premium smoked fish is crafted by experts, with care, and for connection. Rich, silky, and the slightest bit smoky.

Fresh & Crisp

Organic Pink Lady Apples $1.49/Lb.

Washington grown. Firm and crisp with a unique tangy and tart flavor. Crisp and cool fall nights bring out the bright pink color that gives it its name.

At Fircrest Market we love to support local. Discover our newly expanded Organic Produce selection!

Can’t find what you’re looking for? Let us know, and we’ll do our best to source it and keep it in stock—season and quality permitting. Visit us today and experience the difference!

Organic Red Bell Peppers $3.99/Lb.

Mexico grown. Enjoy the garden fresh flavor of these tasty Bells. Just as flavorful as they are colorful! Firm and crispy fresh Bells with glossy smooth skin.

Organic Dino Kale $1.99/Bun.

California grown. A fresh and crisp leafy green. We love adding these raw to salads for a slight bitter bite. Also, makes for a healthy side sautéed.

Organic English Cucumbers $1.99/Ea.

Mexico grown. Crispy, crunchy and ready to eat. Makes for a delicious and healthy dipping stick! Great in salads or on sandwiches.

Crisp & Sweet

Fresh Fuji Apples 99¢/Lb.

Washington grown. These Washington grown fresh Fuji Apples are remarkably tasty. Sweet and aromatic, they are just bursting with sweet, juicy flavor.

Fresh Celery $1.29/Bun.

California grown. Perfect for dips or in salads. Crisp stalks with a low calorie crunch. Adds flavor and texture to a variety of dishes.

Fresh Yellow Onions 79¢/Lb.

Washington grown. An all purpose onion that holds up well when cooked. Has a strong flavor which makes it good for soups and stews.

Fresh Beefsteak Tomatoes $1.29/Lb.

Mexico grown. The glorious red & ripe Tomato, a super salad slicer, or a savory sauce maker. Plucked from the vine, grown in the sun, and full of garden fresh flavor.

These special prices are good Wednesday, April 23 through Tuesday, April 29, 2025.

At Fircrest Market we love to support local.

Like our Sonoma and Marin County artisan cheesemakers. Cheeses made with love and care with the help of fresh milk from local goats and cows. We also have a wonderful selection of complementing crackers and accompaniments to pair with them. Grabbing a sandwich from the deli? Don’t forget a delicious pasta or potato salad made fresh daily.

Diestel

Smoked Turkey Breast $15.99/Lb.

Sliced to order. Diestel Family Ranch turkey that’s smoked with real smoke over natural hardwoods with spices, a touch of brown sugar.

Dietz & Watson Rosemary Ham $9.99/Lb.

Sliced to order. A wonderful sandwich meat. Have it sliced thin for piling high on a fresh made sandwich with all your favorite toppings or in a grilled cheese.

Molinari Fennel Salame $16.99/Lb.

Sliced to order. Finely chopped and spiced with whole fennel seed. This Salame is from the region of Lucca; it has a very light and refreshing flavor.

Gossner Muenster Cheese $6.99/Lb.

Sliced to order. Gossner Muenster is a semi‑soft, creamy white cheese. Muenster has a mild and pleasing flavor with just a hint of saltiness.

Will's German Potato Salad $6.99/Lb.

Thick potato slices combined with sautéed onions and bacon, dressed with sweet‑and‑sour dressing. Delicious hot or cold!

Olson Bakery Angel Food Loaf $3.99/Pkg.

11 oz. Package. A fresh loaf perfect sliced for a strawberry shortcake. Light and airy, this angel food loaf is a heavenly dessert .

Laura Chenel Goat Cheese Log $8.99/Pkg.

Original. 8 oz. Package. The Original Log is made in the traditional French elongated shape and has a creamy texture at room temperature or baked.

Laura Chenel Flavored Goat Cheese Log $5.99/Pkg.

Orange Blossom Honey or Truffle. 4 oz. Package. Sweet, zesty, herbaceous or earthy flavors that complement any occasion, from breakfast all the way to an elegant dinner.

Martin Ray Sauvignon Blanc $16.99+crv

2023, Russian River Valley. 750 ml. Bottle. Notes of fresh lemon and lime, with green apple skins and gooseberry. Juicy core with citrus throughout and a touch of passionfruit. Concise and clean body with outlying herbaceous notes, and bright minerality on the finish.

Taft Street Chardonnay $16.99+crv

2022, Russian River Valley. 750 ml. Bottle. The wine was cold fermented in stainless steel tanks in order to maintain the high fruit profile and to preserve and develop the esters and thiols that are characteristic of Sauvignon Blanc.

Angels & Cowboys Rosé $14.49+crv

2023, Sonoma County. 750 ml. Bottle.

Bight and refreshing on the palate with subtly perfumed red currant and raspberry, a splash of citrus and summer stone fruit. Crisp with cloud burst minerality and seaspray, the wine finishes on a savory note with peppery Bulgarian rose.

Mark West Pinot Noir $10.99+crv

2023, California. 750 ml. Bottle.

Medium‑bodied red wine grown in California’s northern and central regions. This wine brims with layers of red and dark cherry that are complemented by notes of toasted oak, brown spice and nutmeg. The mouthfeel is full and plush with a long, rewarding finish.

Taft Street Chardonnay $16.99+crv

Angels & Cowboys Rosé $14.49+crv

2023, Sonoma County. 750 ml. Bottle.

Mark West Pinot Noir $10.99+crv

2023, California. 750 ml. Bottle.

Eel River Organic Amber Ale or IPA $11.99+crv

6 Pack/12 oz. Cans.

North Coast Scrimshaw or Red Seal $9.99+crv

6 Pack/12 oz. Bottles.

The best of both worlds with a great selection of both natural and conventional items.

Throughout the center of our store you can find the best in conventional and natural items. We are particularly proud of our extensive selection of specialty and gourmet items. Items from around the world to bring that authentic taste to your table.