Local and serving our community for over 60 years.
We love being your local market.
Fircrest Market has been here since 1961 the current owners Eric and Lawrence, two local grocery professionals with decades of experience carry on the tradition of serving our local community.
These special prices are good Wednesday, October 1 through Tuesday, October 7, 2025.
Certified Angus Beef
USDA Choice Tri‑Tip Roast $8.99/Lb.
Marinated, Plain, or Seasoned. Are you looking for something great to grill? A classic roast that is consistently juicy & more flavorful. A cut of beef so good you can count on it every time. Toss one of these on the grill this week and taste the sizzle…tonight!
Vande Rose Boneless Pork Butt Roast $1.99/Lb.
Prop 12 Compliant. A slow roasting classic from the crock pot to the smoker this roast is perfect for stews or a pulled pork drenched in your favorite BBQ sauce.
Rocky Chicken Boneless Thighs $6.49/Lb.
Plain or Marinated. Locally raised in Petaluma. Raised without antibiotics and on a 100% vegetarian diet. A very versatile and flavorful cut of chicken.
Fresh Red Snapper Fillets $6.99/Lb.
Locally Caught in Half Moon Bay. This fish is known for its delicate, flaky, mild, white meat. It can be cooked a variety of methods and combines well with many different flavors.
Pacific Seafood Wild Caught Salad Shrimp $7.99/Ea.
Cold Water. Frozen. 16 oz. Package. Harvested off the Oregon Coast, Pacific Seafood’s Coldwater Pink shrimp are one of the world’s most convenient seafoods around.
Organic Bunches of
Lacinato Kale $1.99/Bun.
Also known as Dino or Tuscan Kale. Local grown by New Family Farm. New Family Farm has its roots in hard work and high quality produce. And this kale is a prime example of that hard work. Your choice of these leafy bunches.
At Fircrest Market we love to support local. Discover our newly expanded Organic Produce selection!
Can’t find what you’re looking for? Let us know, and we’ll do our best to source it and keep it in stock—season and quality permitting. Visit us today and experience the difference!
Organic Fuji Apples $1.99/Lb.
Tangy and sweet with a firm crisp texture and a complex flavor. These apples are best fresh but they hold their texture well when cooked.
Organic Bosc Pears $1.99/Lb.
Bosc Pears have a dark golden color, slender neck and a sweet, slightly tart flavor with a very creamy texture.
Organic Red Onions $1.49/Lb.
At their best when raw in salads or in cold dishes like potato salad. Better sliced and placed on burgers.
Rich & Creamy
Fresh Avocados 99¢/Ea.
At their buttery, nutty best! Famous for their creamy texture and superior flavor. For tastier tacos, better burgers and super salads.
Fresh Russet Potatoes 59¢/Lb.
They’re great baked, boiled or mashed. Slice ‘em for french fries or dice ‘em for some hash browns or country potatoes.
Fresh Cilantro Bunches 2 For $1/Bun.
Fresh and leafy bunches that are great for adding to your fresh made salsas, guacamoles or topping a homemade street style taco.
Fresh Romaine Lettuce $1.49/Ea.
Fresh leafy bunches. Break off a leaf for topping a sandwich or burger. Great for a starting a fresh salad too.
These special prices are good Wednesday, October 1 through Tuesday, October 7, 2025.
At Fircrest Market we love to support local.
Like our Sonoma and Marin County artisan cheesemakers. Cheeses made with love and care with the help of fresh milk from local goats and cows. We also have a wonderful selection of complementing crackers and accompaniments to pair with them. Grabbing a sandwich from the deli? Don’t forget a delicious pasta or potato salad made fresh daily.
Dietz & Watson
Maple Turkey Breast $14.99/Lb.
Sliced to order. Oven‑roasted and infused with natural maple sweetness. Lean, tender, and flavorful, it’s perfect for sandwiches, wraps, or salads, delivering a delicious balance of savory and sweet.
Dietz & Watson Black Forest Ham $10.99/Lb.
Sliced to order. Slow‑roasted to perfection, offering a smoky, savory flavor with a hint of sweetness. Perfect for sandwiches, salads, or charcuterie boards.
Hormel 1891 Genoa Salame $11.99/Lb.
Sliced to order. The outstanding taste and texture makes this cured, fermented hard salami the perfect addition to a party tray or sandwich.
Jarlsberg Imported Swiss $16.99/Lb.
Sliced to order. Jarlsberg is an amazing choice for all your melted cheese escapades. Great in a sandwich.
Vie De France Omelet Croissants $5.99/Pkg.
Ham & Swiss or Sausage & Cheddar. 4.7‑5.8 oz. Package. The Vie De France Ham and Cheddar Omelet Croissants make an excellent breakfast or afternoon snack.
Jessie Lord Apple Pie $5.99/Ea.
22 oz. Pie. Bursting with rich fall flavor and warm winter cheer, this award‑winning apple pies are a deliciously way to end an any meal.
Mitica Cheeses $20.99/Lb.
Rosemary Manchego or Drunken Goat. These cheese have a milky sweet, smooth paste retains its bright white color. Great for a snacking tray or with a crusty bread.
Line 39 Merlot $9.99+crv
2021, California. 750 ml. Bottle. Ripe black cherry, plum, dark chocolate, toast from French oak ‑ juicy and ripe. Nestled in the rolling hills of California near the 39th parallel, a group of passionate winemakers came together with a mission: to craft exceptional quality wines.
Harken Chardonnay $12.99+crv
2023, California. 750 ml. Bottle.
Harken only do Chardonnay. And they do it really, really well. You’ll never forget your first sip of Harken. Harken Chardonnay was created because they missed that rich, oaky taste of Chardonnays gone by.
Pedroncelli Sauvignon Blanc $17.99+crv
2024, Dry Creek Valley. 750 ml. Bottle.
True to the Sauvignon Blanc grape, the bouquet has notes of lemongrass, citrus and guava. Tropical fruits and citrus flavors of pineapple and grapefruit blend nicely. Lightbodied with a crisp, refreshing finish. Please enjoy it upon release or within a year or two as no aging is required.
Highway 12 Pinot Noir $12.99+crv
2023, California. 750 ml. Bottle.
This perfect springtime red has gorgeous aromas of fresh cranberries, bing cherries and a hint of spice. On the palate, bright raspberry and cherry fruit flavors with a dose of sandlewood and cedar and hints of toasted oak.
Line 39 Merlot $9.99+crv
2021, California. 750 ml. Bottle.
Ripe black cherry, plum, dark chocolate, toast from French oak ‑ juicy and ripe. Nestled in the rolling hills of California near the 39th parallel, a group of passionate winemakers came together with a mission: to craft exceptional quality wines.
Harken Chardonnay $12.99+crv
2023, California. 750 ml. Bottle.
Harken only do Chardonnay. And they do it really, really well. You’ll never forget your first sip of Harken. Harken Chardonnay was created because they missed that rich, oaky taste of Chardonnays gone by.
Pedroncelli Sauvignon Blanc $17.99+crv
2024, Dry Creek Valley. 750 ml. Bottle.
True to the Sauvignon Blanc grape, the bouquet has notes of lemongrass, citrus and guava. Tropical fruits and citrus flavors of pineapple and grapefruit blend nicely. Lightbodied with a crisp, refreshing finish. Please enjoy it upon release or within a year or two as no aging is required.
Highway 12 Pinot Noir $12.99+crv
2023, California. 750 ml. Bottle.
This perfect springtime red has gorgeous aromas of fresh cranberries, bing cherries and a hint of spice. On the palate, bright raspberry and cherry fruit flavors with a dose of sandlewood and cedar and hints of toasted oak.
North Coast Stouts $9.99+crv
Old Rasputin or Pranqster. 4 Pack/12 oz. Bottles.
Stella Artois Belgian Pilsner $17.99+crv
12 Pack/11.2 oz. Bottles.
The best of both worlds with a great selection of both natural and conventional items.
Throughout the center of our store you can find the best in conventional and natural items. We are particularly proud of our extensive selection of specialty and gourmet items. Items from around the world to bring that authentic taste to your table.
Hundreds of new everyday price reductions on the products you use most throughout the store.
Birch Benders Organic Pancake & Waffle Mix $4.99
Selected Varieties. 16 oz. Package.
Endangered Species Chocolate Chocolate Bars $4.49
Selected Varieties. 3 oz. Bar.
Betty Crocker Favorites Cake or Brownie Mix 2 For $3
Selected Varieties. 13.25‑16.3 oz. Package.
Betty Crocker Frosting 2 For $4
Selected Varieties. 12‑16 oz. Canister.
Heavenly Organics Neem or Acacia Honey $5.99
12 oz. Jar.
Plantation Organic Blackstrap Molasses $6.99
15 oz. Jar.
Primal Kitchen Avocado Oil Spray $6.99
4.7 oz. Bottle.
Nestle Tollhouse Morsels $8.99
Selected Varieties. 20‑24 oz. Bag.
Crisco Shortening $8.49
48 oz. Canister.
Pam Cooking Spray $4.99
Selected Varieties. 5‑6 oz. Canister.
Kettle Brand Kettle Style Potato Chips $4.99
Selected Varieties. 7.5 oz. Bag.
Equal Exchange Organic Coffee $11.99
Selected Varieties. 10‑12 oz. Bag.
Chickpea Pasta Organic Chick Pea Pasta $3.99
Selected Varieties. 8 oz. Box.
Lay's Classic or Kettle Cooked Potato Chips 2 For $7
Selected Varieties. 5‑8 oz. Bag.
Starbucks Coffee or K‑Cups $9.99
Selected Varieties. 10 Count, 11‑12 oz. Package.
Barilla Pasta 4 For $5
Selected Varieties. 12‑16 oz. Package.
Lacroix Sparkling Water $5.99+crv
Selected Varieties. 12 Pack/12 oz. Cans.
Oomee Prebiotic Sea Plant Beverage $3.49+crv
Selected Varieties. 12 oz. Can.
Suja Organic Pressed Juice $3.79+crv
Selected Varieties. 12 oz. Bottle.
Coca‑Cola Soft Drinks $8.99+crv
Selected Varieties. 12 Pack/12 oz. Cans.
Gatorade Sports Drinks 3 For $5+crv
Selected Varieties. 28 oz. Bottle.
Kern Nectar Juice 79¢+crv
Selected Varieties. 11.3‑11.5 oz. Bottle.
Rebel Green Glass Spray $5.99
Selected Varieties. 32 oz. Bottle.
"I And Love And You" Grain Free Cat Kibble $13.99
Selected Varieties. 3.4 Lb. Bag.
Ecos Liquid Laundry Detergent $16.99
Selected Varieties. 100 oz. Bottle.
Charmin Essentials Strong Bathroom Tissue $9.99
12 Mega Roll Package.
Puff's Facial Tissue 2 For $3
Selected Varieties. 48 Count Box.
Bounce Dryer Sheets $4.99
Selected Varieties. 40 Count Package.
Miyoko's Creamery Dairy Free Cheese Spread $5.49
Selected Varieties. 8 oz. Container.
Nutpods Non‑Dairy Half & Half $5.49
Selected Varieties. 32 oz. Bottle.
Perfect Bar Organic Protein Bar $2.79
Selected Varieties. 2.5 oz. Bar.
Philadelphia Cream Cheese $3.99
Selected Varieties. 8 oz. Package.
Nestle Coffee Mate Natural Bliss or Starbucks Creamer $4.99
Selected Varieties. 28‑32 oz. Bottle.
Oscar Mayer Delifresh Lunchmeat $4.99
Selected Varieties. 8‑9 oz. Package.
Hundy! Organic Fruit Pops $8.99
Selected Varieties. 6 Pack, 3 oz. Package.
Sukhi's Indian Entrees $5.99
Selected Varieties. 11 oz. Package.
Mybacon Meatless Bacon $7.99
Selected Varieties. 6 oz. Package.
Häagen‑Dazs Ice Cream 2 For $9
Selected Varieties. 14 oz. Carton.
Newman's Own Thin Crust Pizza $6.99
Selected Varieties. 15.1‑17 oz. Package.
Morningstar Farms Meatless Entrees $3.99
Selected Varieties. 8‑12 oz. Package.