Local and serving our community for over 65 years.
We love being your local market.
Fircrest Market has been here since 1959 the current owners Eric and Lawrence, two local grocery professionals with decades of experience carry on the tradition of serving our local community.
These special prices are good Wednesday, January 22 through Tuesday, February 3, 2026.
Certified Angus USDA Prime Beef
Boneless Top Sirloin Steaks $10.99/Lb.
It’s the superior quality marbling from our USDA Prime Beef that leads to super taste and tenderness in every bite. Great for grilling or pan searing, delivering hearty beef flavor in a versatile, weeknight friendly steak.
Lean & Tender Sides of Pork Spareribs $2.99/Lb.
Prop 12 Compliant. Previously Frozen. Meaty and flavorful ribs. Smother these ribs in your favorite BBQ sauce and you’re ready for the grill or oven!
Rocky Marinated Sliced Chicken Breast $7.99/Lb.
Local, Petaluma. Either marinated in Stir Fry, Thin Cut, or Taco Meat. Raised locally without antibiotics and on a 100% vegetarian diet. These Chickens are hatched and raised in and around Sonoma County.
Fresh Wild Caught Petrale Sole Fillets $14.99/Lb.
Local, Half Moon Bay. Delicate and thin with a mild, slightly sweet flavor, cooks quickly to a flaky finish, ideal for light pan searing with lemon, butter, and fresh herbs.
Aidells Smoked Sausages $5.99/Pkg.
All Varieties. 12 oz. Package. Aidells is famous for their unique flavor combinations, the culinary focus, the chunks of real, all‑natural ingredients.
Orchard Fresh
Organic Fuji Apples $1.99/Lb.
These organic Fuji apples also make a deliciously sweet apple sauce or jam. Serve sliced on a tray with a variety of dips, such as peanut butter or your own creation, for a delicious and unique snack.
At Fircrest Market we love to support local. Discover our newly expanded Organic Produce selection!
Can’t find what you’re looking for? Let us know, and we’ll do our best to source it and keep it in stock—season and quality permitting. Visit us today and experience the difference!
Organic Dino Kale $1.99/Bun.
Dark, bumpy leaves with a tender bite and deep earthy flavor, excellent for salads, sautéed with garlic, or simmered into soups for hearty dishes.
Organic Red Bell Peppers $3.99/Lb.
Just as flavorful as they are colorful! Delicious raw, roasted, or grilled, adding bright color. Great in salads, pastas, sandwiches, and savory dishes.
Organic Blueberries $5.99/Pkg.
Plump and juicy with a sweet burst and gentle tang, delicious fresh by the handful, folded into muffins, blended into smoothies, or scattered over breakfast bowls.
Fresh & Flavorful
Spears of Asparagus $3.99/Lb.
Fresh tall and tender asparagus. These are beautiful apple‑green colored spears with purple‑tinged tips. Great for roasting, grilling or sauté in the pan.
Fresh Honeycrisp Apples $1.99/Lb.
Crispy and crunchy, sweet and delicious snacking apples. Sweet‑tart and extra‑crisp, Honeycrisp apples deliver the famous juicy crunch everyone loves.
Fresh Green Bell Peppers $1.49/Lb.
Enjoy the garden fresh flavor of these tasty Bells. Excellent raw in salads or used as dipping sticks. Add to soups, sauces and stir‑fry dishes.
Fresh Minneola Tangerines $1.49/Lb.
Exceptionally juicy with a bold sweet tart balance. Perfect for snacking, salads, or brightening desserts with vibrant flavor.
These special prices are good Wednesday, January 22 through Tuesday, February 3, 2026.
At Fircrest Market we love to support local.
Like our Sonoma and Marin County artisan cheesemakers. Cheeses made with love and care with the help of fresh milk from local goats and cows. We also have a wonderful selection of complementing crackers and accompaniments to pair with them. Grabbing a sandwich from the deli? Don’t forget a delicious pasta or potato salad made fresh daily.
Dietz & Watson
Black Forest Ham $10.99/Lb.
Sliced to order. Slow smoked and delicately seasoned with a gentle sweetness. We can slice it thin to beautifully layer into sandwiches, charcuterie boards, or breakfast plates.
Diestel Smoked Turkey Breast $15.99/Lb.
Sliced to order. Diestel Family Ranch turkey that’s been smoked over real, natural hardwoods for that bold smoked turkey taste you can’t get enough.
Molinari & Sons Secchi Salame $14.99/Lb.
Its harmonious balance of flavors, with hints of garlic, pepper, and a touch of wine make it a delightful addition to any meal or gathering.
Hoffman's Smoked Cheddar $11.99/Lb.
Sliced to order. Aged to perfection. This creamy yellow cheese has a whisper of deep, smoky flavor along with a snap of fine aged Cheddar.
Sonoma Salads Jalapeño Popper Salad $8.89/Lb.
Made with elbow macaroni pasta, jalapenos, shredded cheddar cheese, fresh green onions, and handmade bacon bits plus a blend of herbs & spices.
Costeaux French Bakery Chocolate Decadence Cake $7.99/Pkg.
3.5 oz. Cake. Rich dense almost flourless torte finished with dark chocolate ganache. Made Locally and ready for your celebrations.
Artikaas Red Wax Gouda $9.99/Lb.
Creamy with a smooth semi‑firm texture. A savory, satisfying Gouda that everyone loves to nibble on.
Artikaas Smoked Gouda $9.29/Lb.
Everyone loves a classic Dutch Smoked Gouda. Smooth and creamy, infused with a subtle smokiness.
Costeaux Signature and Seasonal cakes now available for pick up at Fircrest Market.
Choose from Costeaux's delicious selection of seasonal and signature cakes.
With over 100 years of experience, Costeaux offers the best quality and service. Cakes are available for small to large gatherings, for making smash cake memories, wedding cake dreams, and everything in between. Order cakes for all occasions. Only Costeaux’s cakes are available for pickup in-store. Just select Fircrest Market at checkout to pick up in-store. 48 Hour Notice Required.
Ancient Peaks Sauvignon Blanc $13.99+crv
2023, Paso Robles. 750 ml. Bottle. The bright, lively character makes this wine excellent for food pairing. We love this with shellfish, grilled tilapia, spring and summer salads, and cilantro lime chicken tacos.
Taft Street Chardonnay $17.99+crv
2023, Russian River Valley. 750 ml. Bottle.
Opens with vibrant aromas of Meyer lemon preserves and grapefruit. Medium‑bodied and energetic, it carries a lively minerality and layers of bright stone fruit and crisp apple.
Highway 12 Reserve Red $17.99+crv
2022, Sonoma County. 750 ml. Bottle.
A fruity, leathery nose offers a glimpse into what unfolds on the palate. Hefty bright notes of ripe plum, currant jelly and a tinge of sweet tobacco fill your senses with the first sip.
Routestock Pinot Noir $21.99+crv
2023, Sonoma Coast. 750 ml. Bottle.
The flavors are bright from acidity, and deep from concentration at the same time having flavors of shiitake mushrooms, bay laurel, lavender, and cooked red and blackberries.
Ancient Peaks Sauvignon Blanc $13.99+crv
2023, Paso Robles. 750 ml. Bottle.
The bright, lively character makes this wine excellent for food pairing. We love this with shellfish, grilled tilapia, spring and summer salads, and cilantro lime chicken tacos.
Taft Street Chardonnay $17.99+crv
2023, Russian River Valley. 750 ml. Bottle.
Opens with vibrant aromas of Meyer lemon preserves and grapefruit. Medium‑bodied and energetic, it carries a lively minerality and layers of bright stone fruit and crisp apple.
Highway 12 Reserve Red $17.99+crv
2022, Sonoma County. 750 ml. Bottle.
A fruity, leathery nose offers a glimpse into what unfolds on the palate. Hefty bright notes of ripe plum, currant jelly and a tinge of sweet tobacco fill your senses with the first sip.
Routestock Pinot Noir $21.99+crv
2023, Sonoma Coast. 750 ml. Bottle.
The flavors are bright from acidity, and deep from concentration at the same time having flavors of shiitake mushrooms, bay laurel, lavender, and cooked red and blackberries.
Pacifico Mexican Lager $17.99+crv
12 Pack/12 oz. Cans or Bottles.
Stella Artois Lager $16.99+crv
12 Pack/11.2 oz. Bottles.
Drake IPA or Juicy Hoot IPA $10.99+crv
6 Pack/12 oz. Cans.
Old Caz One Way IPA $14.99+crv
4 Pack/16 oz. Cans.
The best of both worlds with a great selection of both natural and conventional items.
Throughout the center of our store you can find the best in conventional and natural items. We are particularly proud of our extensive selection of specialty and gourmet items. Items from around the world to bring that authentic taste to your table.
Hundreds of new everyday price reductions on the products you use most throughout the store.
R.W. Garcia Organic Corn Chips 2 For $6
Selected Varieties. 7.5‑8.25 oz. Bag.
R.W. Knudsen Family Juice Blends $3.99+crv
Selected Varieties. 32 oz. Jar.
Lay's Classic or Kettle Cooked Potato Chips 2 For $7
Selected Varieties. 5‑9.625 oz. Bag.
Mott's Applesauce or 100% Apple Juice 2 For $7
Selected Varieties. 6 Count or 64 oz. Bottle.
Primal Kitchen Salad Dressing $5.99
Selected Varieties. 8 oz. Bottle.
Napa Valley Naturals Organic Vinegar $5.99
Red or White. 12.7 oz. Bottle.
Chosen Foods Avocado Oil Mayo $6.99
Selected Varieties. 12 oz. Jar.
Newman's Own Salad Dressing 2 For $8
Selected Varieties. 16 oz. Bottle.
Bull's‑Eye BBQ Sauce 2 For $5
Selected Varieties. 17.5‑18 oz. Bottle.
Heinz Yellow Mustard $1.99
14 oz. Bottle.
One Degree Organic Foods Sprouted Rolled Oats $5.99
24 oz. Package.
Laird Superfood Creamer $6.99
8 oz. Package.
Tazo Chai Tea Latte $5.99
Selected Varieties. 32 oz. Carton.
Quaker Instant Oatmeal 2 For $6
Selected Varieties. 8‑10 Count Package.
Starbucks Ground or K‑Cup Coffee $9.99
Selected Varieties. 10 Count or 12 oz. Package.
Swiss Miss Instant Cocoa $3.29
Selected Varieties. 8 Count Package.
R.W. Knudsen Family Recharge Drinks 2 For $5+crv
Selected Varieties. 32 oz. Bottle.
Bragg Organic Apple Cider Vinegar Beverage $2.99+crv
Selected Varieties. 16 oz. Bottle.
Owyn Protein Drinks 2 For $5+crv
Selected Varieties. 12 oz. Bottle.
Pepsi Soft Drinks $5.99+crv
Selected Varieties. 12 Pack/12 oz. Cans.
Celsius Energy Drinks 2 For $5+crv
Selected Varieties. 12 oz. Can.
Gatorade Thirst Quencher 2 For $4+crv
Selected Varieties. 28 oz. Bottle.
Shikai Borage Therapy Cream $7.99
2.5 oz. Bottle.
Tiger Balm Warm Patch $5.99
5 Count Package.
Seventh Generation Free & Clear Auto Dish Packs $6.99
20 Count Package.
Charmin Bath Tissue or Bounty Paper Towels $14.99
Selected Varieties. 9 Mega or 6 Double Roll Package.
Vanity Fair Napkins 2 For $7
Selected Varieties. 40‑100 Count Package.
Dixie Plates or Bowls $3.99
Selected Varieties. 26‑50 Count Package.
Forager Project Organic Dairy Free Cashew Yogurt $6.99
Selected Varieties. 24 oz. Container.
Straus Creamery Yogurt $4.99
Selected Varieties. 32 oz. Container.
Petit Pot Pudding $4.49
Selected Varieties. 2 Pack/4 oz. Jar.
Florida's Natural 100% Juice or Blend 2 For $9
Selected Varieties. 52 oz. Carton.
Coffee‑mate Natural Bliss or Starbucks Creamer 2 For $9
Selected Varieties. 28‑32 oz. Bottle.
Jell‑O Pudding or Gelatin 2 For $6
Selected Varieties. 4 Count Package.
Amy's Burritos $3.49
Selected Varieties. 6 oz. Package.
Ian's Gluten Free Fish Sticks $7.99
8 oz. Box.
Dorot Crushed Garlic $2.99
2.8 oz. Package.
Outshine Fruit Bars 2 For $9
Selected Varieties. 6 Count Box.
P.F. Chang's Skillet Meals $7.99
Selected Varieties. 18.2‑22 oz. Package.
Marie Callender's Pot Pies 2 For $8
Selected Varieties. 15 oz. Package.