Local and serving our community for over 60 years.

We love being your local market.

Fircrest Market has been here since 1961 the current owners Eric and Lawrence, two local grocery professionals with decades of experience carry on the tradition of serving our local community.

These special prices are good Wednesday, January 15 through Tuesday, January 21, 2025.

Fresh Wild Caught

Red Snapper Fillets $6.99/Lb.

Local, Half Moon Bay. This is a great catch! This fish is known for its delicate, flaky, mild, white meat. It can be cooked a variety of methods and combines well with many grains and vegetables.

Rocky Air Chilled Chicken Drumsticks $3.49/Lb.

Local, Petaluma. Rocky The Free Range Chicken was among the first‑free range chicken brands. Raised without antibiotics and on a 100% vegetarian diet.

Boneless Fresh Pork Chops $4.49/Lb.

Prop 12 Compliant. Break from the routine and cook up some of these table tender beauties tonight. Wonderful roasted in the oven or in the pan.

Certified Angus USDA Choice Beef Top Blade Steaks $8.49/Lb.

This is a very versatile and flavorful cut of beef. It’s the superior quality marbling that leads to super taste and tenderness in every bite.

Ball Park Franks $3.49/Pkg.

30 oz. Package. These dogs are the perfect choice for cookouts, barbecues, or any time you want a little taste of summer. Don’t forget the buns and toppings!

New Crop of

Organic Fuji Apples $2.49/Lb.

Washington grown. Tangy and sweet with a firm crisp texture and a complex flavor. These apples are best fresh but they hold their texture well when cooked.

Organic Red or Gold Beets $2.59/Bun.

California grown. You choice this week. These earthy favorites are wonderful cooked and added to salads or roasted in the oven for a dinner side with other veggies.

Organic Lacinato or Green Kale $1.99/Bun.

California grown. Fresh leafy bunches for adding to a fresh salad or sautéed for a healthy side for your dinner table.

Organic Cucumbers 99¢/Ea.

Mexico grown. Crispy and crunchy and ready to eat! Makes for a delicious and healthy dipping stick! Great in salads or on sandwiches.

Snow White Heads of

Fresh Cauliflower $1.79/Ea.

California grown. Great raw as a healthy snack or steam and serve as a side dish. These are beautiful, flavorful large‑size heads of this garden fresh favorite.

Fresh & Crisp Carrots $3.49/Bag

California grown. 5 Lb. Bag. Crispy and crunchy and full of flavor. Nibble on a Carrot in all its orange splendor and you’ll be doing something good and healthy for yourself.

Cuties Mandarins $2.99/Bag

California grown. 2 Lb. Bag. The healthy snack kids ask for by name. Sweet, seedless and perfectly kid‑sized, Cuties are a real crowd pleaser.

Fresh Kiwi Fruit 2 For $1

California grown. The elusive flavor of the Kiwi is reminiscent of pineapple and strawberry, with a sweet‑tart flavor.

These special prices are good Wednesday, January 15 through Tuesday, January 21, 2025.

At Fircrest Market we love to support local.

Like our Sonoma and Marin County artisan cheesemakers. Cheeses made with love and care with the help of fresh milk from local goats and cows. We also have a wonderful selection of complementing crackers and accompaniments to pair with them. Grabbing a sandwich from the deli? Don’t forget a delicious pasta or potato salad made fresh daily.

Dietz & Watson

Black Pepper Turkey $12.99/Lb.

Coated with cracked black pepper & seasonings. Sliced fresh to your order as thick or thin as you like it. Wonderful served hot or cold in sandwiches.

Dietz & Watson Pepperoni $8.99/Lb.

Fresh sliced to order. Great for topping your own homemade pizza or added to a quick and easy pasta dish.

Celebrity Canadian Cooked Ham $8.99/Lb.

A delicious Canadian style ham that is perfect sliced thick for your breakfast table, sliced thin for sandwiches or a classic Hawaiian pizza.

Dietz & Watson Horseradish Cheddar $9.99/Lb.

Classic cheddar collides with spicy horseradish in one massive flavor explosion. Artisanally crafted for the very finest in quality.

Greenlee's Cinnamon Bread Loaf $6.99/Ea.

20 oz. Package. A wonderful sweet and delicious bread for your favorite breakfast dishes. Wonderful for french toast or just toasted.

Nicasio Valley Cheese

Nicasio Valley Cheese uses only the freshest organic morning milk for their cheese. Fresh milk exclusively from the Lafranchi ranch is brought over from the morning milking in a custom-made tank, and pumped into the creamery to begin the transformation into cheese.

Nicasio Valley Cheese Locarno $7.99/Ea.

100% Organic Farmstead Cow’s Milk. 6 oz. Package. A delicious creamy brie made in 8 inch wheels and aged for at least 5 weeks. It is creamy around the inside of the rind with a chalky interior that gets creamier as it ages or warms.

Nicasio Valley Cheese Foggy Morning with Jalapeño $7.99/Ea.

100% Organic Farmstead Cow’s Milk. 6 oz. Package. Nicasio Valley has blended their National Award Winning Fromage Blanc style cheese with Jalapeno and Cilantro to create a robust but not overpowering taste experience.

Nicasio Valley Cheese San Geronimo $9.99/Ea.

100% Organic Farmstead Cow’s Milk. 8 oz. Package. This washed‑rind is like a cross between a Fontina and a Raclette. A good melting cheese, it stands up well to other bold flavors.

Nicasio Valley Cheese Tomino $19.99/Lb.

100% Organic Farmstead Cow’s Milk. A soft ripening cheese made in 3 inch rounds and aged for at least 5 weeks. It is a delicate, lightly washed rind cheese with a pungent aroma and a powerful yet pleasant flavor.

Raeburn Cabernet Sauvignon $18.99+crv

2022, Sonoma County. 750 ml. Bottle. Expressive Cabernet with juicy fruit notes, fine tannins and a muscular mid‑palate. Layered flavors of plums, dark cherry and vanilla. Expect a long and balanced finish.

Francis Ford Coppola Diamond Collection Pinot Noir $17.99+crv

2021, Santa Barabara County. 750 ml. Bottle.

Appellation Series. This pinot noir offers a gorgeous fragrance and silky mouthfeel. Its elegant character and impeccable balance reflect an exceptional vintage and phenomenal fruit quality.

Alexander Valley Vineyards Wetzel Family Estate Sauvignon Blanc $16.99+crv

2023, Sonoma County. 750 ml. Bottle.

There are aromas of tropical fruits, passion fruit, green apple, grapefruit and melon. Bright acidity is followed by fresh juicy flavors of citrus ‑ lime, grapefruit, and lemongrass, along with a slight minerality.

Ferrari‑Carano Pinot Grigio $13.99+crv

2023, California. 750 ml. Bottle.

Perfect as an apéritif as well as paired with many types of cuisine. Our favorite pairings include dishes such as seafood salad, pan‑seared scallops, oysters on the half shell, or entrées with lively and spicy flavors.

Francis Ford Coppola Diamond Collection Pinot Noir $17.99+crv

2021, Santa Barabara County. 750 ml. Bottle. Appellation Series. This pinot noir offers a gorgeous fragrance and silky mouthfeel. Its elegant character and impeccable balance reflect an exceptional vintage and phenomenal fruit quality.

Alexander Valley Vineyards Wetzel Family Estate Sauvignon Blanc $16.99+crv

2023, Sonoma County. 750 ml. Bottle.

Ferrari‑Carano Pinot Grigio $13.99+crv

2023, California. 750 ml. Bottle.

Michelob Ultra Low Calorie Beer $17.99+crv

18 Pack/12 oz. Cans.

Drakes IPA or 1500 Pale Ale $9.99+crv

6 Pack/12 oz. Cans.

The best of both worlds with a great selection of both natural and conventional items.

Throughout the center of our store you can find the best in conventional and natural items. We are particularly proud of our extensive selection of specialty and gourmet items. Items from around the world to bring that authentic taste to your table.