Certified Angus Beef
USDA Choice Tri‑Tip Roast $8.99/Lb.
Marinated, Plain, or Seasoned. Are you looking for something great to grill? A classic roast that is consistently juicy & more flavorful. A cut of beef so good you can count on it every time. Toss one of these on the grill this week and taste the sizzle…tonight!
Welcome to Fircrest Market.
Hundreds of new everyday price reductions on the products you use most throughout the store.
Fircrest Market first opened in Sebastopol in 1961 and has been serving friends and neighbors in west Sonoma County for over 60 years. Be the first to know about new savings and sales. Sign up below for emails and stay informed
when our new sale prices go live every week and special savings.
Vande Rose
Boneless Pork Butt Roast $1.99/Lb.
Prop 12 Compliant. A slow roasting classic from the crock pot to the smoker this roast is perfect for stews or a pulled pork drenched in your favorite BBQ sauce.
Quality meats west Sonoma County trusts available in Fircrest Markets meat department.
Our friendly butchers at Fircrest are here to help and will gladly cut any of our meat selections to your order and even offer serving or preparation suggestions for a particular cut of meat. In the back they are busy creating Fircrest’s own house-made marinades for meats that are tumbled and vacuumed packed. Perfect for delicious quick and easy dinners for the family and friends.
Line 39 Merlot $9.99+crv
2021, California. 750 ml. Bottle. Ripe black cherry, plum, dark chocolate, toast from French oak ‑ juicy and ripe. Nestled in the rolling hills of California near the 39th parallel, a group of passionate winemakers came together with a mission: to craft exceptional quality wines.
Harken Chardonnay $12.99+crv
2023, California. 750 ml. Bottle. Harken only do Chardonnay. And they do it really, really well. You’ll never forget your first sip of Harken. Harken Chardonnay was created because they missed that rich, oaky taste of Chardonnays gone by.
100’s of specialty wines from the heart of California’s wine country.
Dietz & Watson
Maple Turkey Breast $14.99/Lb.
Sliced to order. Oven‑roasted and infused with natural maple sweetness. Lean, tender, and flavorful, it’s perfect for sandwiches, wraps, or salads, delivering a delicious balance of savory and sweet.
A comprehensive selection of imported cheeses & sliced meats sliced fresh to your order.
Organic Bunches of
Lacinato Kale $1.99/Bun.
Also known as Dino or Tuscan Kale. Local grown by New Family Farm. New Family Farm has its roots in hard work and high quality produce. And this kale is a prime example of that hard work. Your choice of these leafy bunches.
Hand picked with care the freshest natural and organic produce.
Our produce at Fircrest Market is hand picked with care by our personal buyers for freshness and quality. Whether you’re looking for the freshest natural produce or healthiest organic produce we have a robust selection year round with new Seasonal crops coming in weekly.
Birch Benders Organic Pancake & Waffle Mix $4.99
Selected Varieties. 16 oz. Package.
Endangered Species Chocolate Chocolate Bars $4.49
Selected Varieties. 3 oz. Bar.
Betty Crocker Favorites Cake or Brownie Mix 2 For $3
Selected Varieties. 13.25‑16.3 oz. Package.
Betty Crocker Frosting 2 For $4
Selected Varieties. 12‑16 oz. Canister.
See what we have in store for you this week.
Up and down every aisle you’ll find savings on the natural and conventional products you use most. From everyday essentials to specialty sauces Fircrest Market is proud to serve Sebastopol for over 40 years.
These special prices are good Wednesday, October 1 through Tuesday, October 7, 2025.
Sign up for savings
Be the first to know about new savings and sales. Sign up for emails and stay informed
when our new sale prices go live every week and special savings.