Local and serving our community for over 60 years.

We love being your local market.

Fircrest Market has been here since 1961 the current owners Eric and Lawrence, two local grocery professionals with decades of experience carry on the tradition of serving our local community.

These special prices are good Wednesday, November 20 through Tuesday, December 3, 2024.

Fircrest Fresh Certified 100% Angus

USDA Choice Standing Rib Roast $14.99/Lb.

Celebrate Thanksgiving in grand style and great taste with a real holiday classic — our traditional Bone‑in Beef Standing Rib Roast. Flavorful and tender, it’s truly a difference you can taste in every bite.A wonderful holiday classic entree.

Mary's Organic Fresh Free Range Turkey $4.69/Lb.

Mary’s Non‑GMO turkeys are raised on healthful grains and allowed to roam in areas four times the size of areas provided by the average turkey ranch.

Mary's 100% Natural Fresh Free Range Turkey $3.69/Lb.

You won’t find any antibiotics, animal by‑products, preservatives or added hormones in a Mary’s Antibiotic Free Turkey.

Norbest 100% Natural Fresh Turkey $2.69/Lb.

This premium quality Grade A Young Turkey is 100% natural, with no added ingredients. A perfect centerpiece for your Thanksgiving table.

Caggiano Bone‑In Hams $6.99/Lb.

Made Local. A completely boned, trimmed, hand‑rolled, and tied leg of pork. Honey cured and smoked over sugar maple for your Thanksgiving table.

Fircrest Premium Applewood or Pepper Bacon $7.99/Lb.

Prop 12 Compliant. Perfect for a crispy and delicious breakfast side dish or a delicious BLT sandwich. This flavorful bacon is made fresh in‑store.

Rocky Whole Body Chicken $2.99/Lb.

Rocky The Free Range Chicken was among the first‑free range chicken brands. Raised without antibiotics and on a 100% vegetarian diet.

Fresh Ocean‑Raised Farmed Atlantic Salmon Fillets $12.99/Lb.

One of the most culinary versatile fish. Baked, roasted, steamed, Salmon combines well with rice, potatoes, roasted greens or sautéed squash.

Fresh Farmed Clams $5.99/Lb.

Farmed in Hog Island, Virginia. These clams are perfect for everything from hearty chowders to elegant pasta dishes. Perfect for a cioppino too.

Fresh Farmed Mussels $4.99/Lb.

USA farmed. These mussels are delicious sautéed in a white wine with garlic and served with a toasted French loaf. Great in pastas too.

Mycopia Organic

Alba, Brown or Trumpet Royale Mushrooms $3.99/Pkg.

Sonoma County grown. 4 oz. Package. One of the more curious edibles. Mushrooms impart a sweet, earthy taste, with varying degrees of intensity and a pleasant, meaty texture to meals.

Organic Yukon Gold or Red Potatoes $1.29/Lb.

USA grown. Take your pick of these tasty taters. The red ones are great for roasting while the Yukon Golds are perfect for creamy mashed potatoes.

Organic Mixed Color Fingerlings or Creamers $3.99/Bag

USA grown. 1.5 Lb. Bag. These smaller potatoes are wonderful halved or quartered and roasted. Season with your favorite herbs for a delicious Thanksgiving side.

Organic Celery Bunches $1.99/Ea.

California grown. Crisp and fresh stalks with a low calorie crunch. Perfect for adding flavor and texture to a variety of dishes or stuffings.

Fircrest Fresh

Squeezed Orange Juice $15.99+crv

64 oz. Bottle. Squeezed fresh and ready for your breakfast table. We love to use this juice for Thanksgiving cocktails or adding to your fresh made cranberry sauce.

Fresh Cranberries $1.99/Bag

USA grown. Fresh and crisp berries that are great for adding to a fresh salad. Wonderful for a fresh Thanksgiving cranberry sauce.

Fresh Yams or Sweet Potatoes $1.29/Lb.

USA grown. Is it even Thanksgiving without a plate of candied yams? Super easy to prepare and loaded with all the Fall flavors you love.

Fresh Granny Smith Apples $1.39/Lb.

Washington grown. Enjoy a nice balance of sweet and very tart in these apples. They are firm and crisp. A favorite of bakers for making pies.

Fresh Large Pomegranate $2.99/Ea.

California grown. Brightly colored, shinny, firm & heavy. Great for snacking or adding to a fresh salad. Try the juice in lemonade & enjoy!

These special prices are good Wednesday, November 20 through Tuesday, December 3, 2024.

At Fircrest Market we love to support local.

Like our Sonoma and Marin County artisan cheesemakers. Cheeses made with love and care with the help of fresh milk from local goats and cows. We also have a wonderful selection of complementing crackers and accompaniments to pair with them. Grabbing a sandwich from the deli? Don’t forget a delicious pasta or potato salad made fresh daily.

Boar's Head

Roasted Turkey $14.99/Lb.

Domestic. Delivering homestyle flavor in every tender slice. Turkey Breast is seasoned with aromatic spices and slow roasted to perfection according to a family recipe for a taste of home.

Dietz & Watson Off‑the‑Bone Ham $12.99/Lb.

Domestic. A classic ham that is great sliced thick for adding to your Thanksgiving table or sliced thin and added to a sandwich with your favorite cheese and toppings.

Molinari & Sons Toscano Salame $17.99/Lb.

San Francisco. A tangy pork Salame, coarsely chopped with flavor of garlic and whole peppercorns. A great Salame for Panini sandwiches.

Gossner Premium Domestic Swiss Cheese $7.99/Lb.

Domestic. Traditional Swiss is made from the highest quality milk. Sliced fresh to your order. This cheese is firm with a nut‑like flavor.

Dietz & Watson Horseradish Cheddar $9.99/Lb.

Domestic. Classic cheddar collides with spicy horseradish in one massive flavor explosion. You’ve never had cheddar cheese quite like this before.

Costeaux Pound Cake $5.99/Ea.

Sonoma County. 10‑12 oz. Package. Made Local. There’s nothing quite like the rich, buttery taste of a classic pound cake. Wonderful for a dessert topped with whipped cream and fresh fruit.

Jessie Lord Pumpkin or Pecan Pie $5.99/Ea.

24 oz. Package. 8 Inch. Pie. Made from‑scratch pies the old‑fashioned way, with plenty of perfectly ripe fruit and a pinch of sugar and spice, in a tender, flaky crust.

Mitica Reggiano Parmesan $17.99/Lb.

DOP ‑ Italy. Aged over 20 Months. Parmigiano Reggiano is an iconic cheese and when you choose Mitica, you are choosing the best in class.

Le Superbe 1862 Gruyere $19.99/Lb.

AOP ‑ Switzerland. The spicy, mature taste with fine salt crystals, the fruity note, the fine aroma of roasted chestnuts or hazelnuts ‑ Gruyère AOP is a cheese with an unmistakable character.

15% OFF any wine over $30.00 regular retail

Selected Varieties. At least 15% OFF posted regular retail. See store for savings.

Gloria Ferrer Sparkling Wines $18.99+crv

Sonoma County. 750 ml. Bottle.

Choose from Sonoma Brut or Blanc de Noir. The graceful palate is artfully crafted through the integration of Chardonnay, lending both structure and delightful acidity to the blend. While the Blanc de Noir is made with Pinot Noir grapes, the hallmarks of which are a vibrant red fruit character.

Simi Cabernet Sauvignon $19.99+crv

2021, California. 750 ml. Bottle.

This vibrant, fruit forward wine is laced with flavors of toasted oak and hints of warm brown spice, and finishes with velvety tannins. Elegant and food friendly, this wine is sure to please.

Balletto Pinot Noir $19.99+crv

2020, Russian River Valley. 750 ml. Bottle.

The wine opens with seductive dark fruit and spice and continues through a velvety mid‑palate that maintains its balance with light tannins and acidity at the finish.

Balletto Gewürztraminer $15.99+crv

2023, Russian River Valley. 750 ml. Bottle.

A classic perfumed profile of lychee and pear aromas with an intoxicating flash of spice and mineral aromas that add complexity and interest. It’s amazing that a white wine this pretty and aromatic can carry such weight and seriousness.

Balletto Teresa's Unoaked Chardonnay $15.99+crv

2022, Russian River Valley. 750 ml. Bottle.

Crisp and vibrant, yet amazingly luscious. The wine is focused with intensely bright and lifted citrus and melon aromas that are offset with savory tones that add complexity and pleasure to the aromatics.

St. Supery Estate Sauvignon Blanc $24.99+crv

Napa Valley. 750 ml. Bottle.

Pink grapefruit flavors follow with exotic guava and bright lime zest, while accented with a nuance of fennel, all beautifully balanced with refreshing crisp acidity.

Gloria Ferrer Sparkling Wines $18.99+crv

Sonoma County. 750 ml. Bottle. Choose from Sonoma Brut or Blanc de Noir. The graceful palate is artfully crafted through the integration of Chardonnay, lending both structure and delightful acidity to the blend. While the Blanc de Noir is made with Pinot Noir grapes, the hallmarks of which are a vibrant red fruit character.

Gloria Ferrer Sparkling Wines $18.99+crv

Sonoma County. 750 ml. Bottle.

Simi Cabernet Sauvignon $19.99+crv

2021, California. 750 ml. Bottle.

This vibrant, fruit forward wine is laced with flavors of toasted oak and hints of warm brown spice, and finishes with velvety tannins. Elegant and food friendly, this wine is sure to please.

Balletto Pinot Noir $19.99+crv

2020, Russian River Valley. 750 ml. Bottle.

The wine opens with seductive dark fruit and spice and continues through a velvety mid‑palate that maintains its balance with light tannins and acidity at the finish.

Balletto Gewürztraminer $15.99+crv

2023, Russian River Valley. 750 ml. Bottle.

Balletto Teresa's Unoaked Chardonnay $15.99+crv

2022, Russian River Valley. 750 ml. Bottle.

HenHouse Stoked Pale Ale and Incredible IPA $17.99+crv

12 Pack/12 oz. Cans.

Bear Republic Racer 5 or Racer 7 $9.99+crv

6 Pack/12 oz. Cans.

Firestone‑Walker 805 Beer $18.99+crv

12 Pack/12 oz. Bottles.

Trumer Pils Pilsner $15.99+crv

12 Pack/12 oz. Bottles.

The best of both worlds with a great selection of both natural and conventional items.

Throughout the center of our store you can find the best in conventional and natural items. We are particularly proud of our extensive selection of specialty and gourmet items. Items from around the world to bring that authentic taste to your table.