Certified Angus Boneless Beef

USDA Choice Top Sirloin Steak $10.49/Lb.

It’s the superior quality from our USDA Choice marbling that leads to super taste and tenderness in every bite. These are great grillers at a super price. Nothing satisfies like a juicy, flavorful cut of beef.

Celebrate Labor Day with Grilling Savings.

Hundreds of new everyday price reductions on the products you use most throughout the store.

Fircrest Market first opened in Sebastopol in 1961 and has been serving friends and neighbors in west Sonoma County for over 60 years. Be the first to know about new savings and sales. Sign up below for emails and stay informed  when our new sale prices go live every week and special savings.

Vande Rose

Pork Tenderloin $4.99/Lb.

Marinated or Plain. Prop 12 Compliant. Break from the routine and cook up one of these table tender beauties tonight. This is a very versatile and flavorful cut of pork.

Quality meats west Sonoma County trusts available in Fircrest Markets meat department.

Our friendly butchers at Fircrest are here to help and will gladly cut any of our meat selections to your order and even offer serving or preparation suggestions for a particular cut of meat. In the back they are busy creating Fircrest’s own house-made marinades for meats that are tumbled and vacuumed packed. Perfect for delicious quick and easy dinners for the family and friends.

Martin Ray Sauvignon Blanc $17.99+crv

2023, Russian River Valley. 750 ml. Bottle. Notes of fresh lemon and lime, with green apple skins and gooseberry. Juicy core with citrus throughout and a touch of passionfruit. Concise and clean body with outlying herbaceous notes, and bright minerality on the ﬁnish.

Bella Grace Viognier $19.99+crv

2023, Cracked Egg. 750 ml. Bottle. The color is of pale straw with great clarity. The nose is all honeysuckle with a touch of tropical fruit. The mouthfeel is smooth and silky. The flavors are ripe apricot and melon, all very delicious.

100’s of specialty wines from the heart of California’s wine country.

Dietz & Watson

Black Pepper Turkey Breast $13.99/Lb.

Sliced to order. A classic turkey that is coated in pepper for a delicious sandwich addition.

A comprehensive selection of imported cheeses & sliced meats sliced fresh to your order.

Fresh Organic

Bunched Carrots $2.49/Bun.

Crispy, crunchy and full of flavor. Nibble on a Carrot in all its orange splendor and you’ll be doing something good and healthy for yourself.

Hand picked with care the freshest natural and organic produce.

Our produce at Fircrest Market is hand picked with care by our personal buyers for freshness and quality. Whether you’re looking for the freshest natural produce or healthiest organic produce we have a robust selection year round with new Seasonal crops coming in weekly.

Imagine Foods Organic Chicken Broth 2 For $7

Selected Varieties. 32 oz. Carton.

Koyo Organic Udon or Soba Noodles 2 For $5

Selected Varieties. 8 oz. Package.

Classico Alfredo or Pasta Sauces 2 For $8

Selected Varieties. 15‑24 oz. Jar.

Barilla Pasta 3 For $5

Selected Varieties. 7‑16 oz. Package.

See what we have in store for you this week.

Up and down every aisle you’ll find savings on the natural and conventional products you use most. From everyday essentials to specialty sauces Fircrest Market is proud to serve Sebastopol for over 40 years.

These special prices are good Wednesday, September 3 through Tuesday, September 9, 2025.

Sign up for savings

Be the first to know about new savings and sales. Sign up for emails and stay informed  when our new sale prices go live every week and special savings.