Certified Angus Beef 81% Lean
USDA Choice Ground Beef $5.99/Lb.
We grind it fresh daily for maximum flavor and freshness. A great all‑purpose grind for burgers, meatballs, tacos, meatloaf, and more!
Welcome to Fircrest Market.
Hundreds of new everyday price reductions on the products you use most throughout the store.
Fircrest Market first opened in Sebastopol in 1959 and has been serving friends and neighbors in west Sonoma County for over 65 years. Be the first to know about new savings and sales. Sign up below for emails and stay informed
when our new sale prices go live every week and special savings.
Vande Rose
Pork Tenderloin $4.99/Lb.
Plain or Marinated. Prop 12 Compliant. This versatile cut has long been a favorite for its quick cooking time and ability to absorb marinades and seasonings beautifully.
Quality meats west Sonoma County trusts available in Fircrest Markets meat department.
Our friendly butchers at Fircrest are here to help and will gladly cut any of our meat selections to your order and even offer serving or preparation suggestions for a particular cut of meat. In the back they are busy creating Fircrest’s own house-made marinades for meats that are tumbled and vacuumed packed. Perfect for delicious quick and easy dinners for the family and friends.
Emblem Chardonnay $19.99+crv
2022, Petaluma Gap. 750 ml. Bottle. Vivacious pink grapefruit, white peach and golden apple. Scents of fresh ginger, orange blossoms, beeswax and shaved almonds develop over time. Medium‑bodied, the palate delivers super‑intense citrus flavors and a satiny texture, finishing with beautiful mineral notes.
Valley of The Moon Cabernet Sauvignon $17.99+crv
2019, Sonoma County. 750 ml. Bottle. This, this Sonoma County Cabernet Sauvignon has all the hallmarks of a classic Cabernet. This lush, full‑bodied Cabernet Sauvignon offers fresh notes of plum and cinnamon, roasted coffee, and fresh peppercorns on the nose.
100’s of specialty wines from the heart of California’s wine country.
Dietz & Watson
Pepperoni $9.99/Lb.
Sliced to order. Sliced fresh and ready to top a home made pizza or added to your favorite Italian style sandwich.
A comprehensive selection of imported cheeses & sliced meats sliced fresh to your order.
Fresh Organic
Honeycrisp Apples $2.99/Bag
2 Lb. Bag. A cross between a Macoun and a Honeygold, these tree‑fresh Apples are very crisp with a sweet, slightly tart flavor. They’re brilliant red luminosity makes them the perfect addition to any meal.
Hand picked with care the freshest natural and organic produce.
Our produce at Fircrest Market is hand picked with care by our personal buyers for freshness and quality. Whether you’re looking for the freshest natural produce or healthiest organic produce we have a robust selection year round with new Seasonal crops coming in weekly.
Barbara's Cheese Puffs 2 For $5
Selected Varieties. 5.5‑7 oz. Bag.
Lily's No Sugar Added Chocolate Bar 2 For $6
3 oz. Bar.
Lay's Classic or Kettle Cooked Potato Chips 2 For $8
Selected Varieties. 5‑9.63 oz. Bag.
Hershey's Snack Size Candy $5.99
Selected Varieties. 10.5‑11.3 oz. Package.
See what we have in store for you this week.
Up and down every aisle you’ll find savings on the natural and conventional products you use most. From everyday essentials to specialty sauces Fircrest Market is proud to serve Sebastopol for over 65 years.
These special prices are good Wednesday, October 22 through Tuesday, October 28, 2025.
Sign up for savings
Be the first to know about new savings and sales. Sign up for emails and stay informed
when our new sale prices go live every week and special savings.